Startup CPG Newswire:
Blind Tiger Spirit-Free Cocktails Debut in Nearly 100 Whole Foods Market Stores for the Holiday Season

PRESS RELEASE — NEWS PROVIDED BY Rebecca Styn for Blind Tiger Spirit-Free Cocktails

ERIE, PA (NOVEMBER 2025) – Blind Tiger, Inc., the award-winning brand of Prohibition-inspired, spirit-free cocktails, is raising a glass to the holidays with the launch of its festive pilot program in nearly 100 Whole Foods Market stores across Pennsylvania, New York, Connecticut, New Jersey, Massachusetts, Virginia, and Washington, D.C.

Running through December 2, 2025, the five-week pilot invites shoppers to experience Blind Tiger’s elevated, non-alcoholic classic cocktails — a perfect complement to every holiday table, celebration, or quiet night in.

A Toast to Tradition — Without the Spirits
Featured in select stores, Blind Tiger’s best-selling varietals — Lavender French 75 and Southside Mojito — are now available in sleek 4-packs. Crafted with clean-label ingredients and naturally sweetened, each drink delivers the body, flavor, and balance of a bar-quality cocktail — no bartender required.

Perfect on their own or as mixable bases, Blind Tiger’s spirit-free cocktails can be enjoyed straight from the can or paired with a favorite spirit in a 2:1 ratio for easy, classic cocktails that keep the holidays light and inclusive.

Founded during the pandemic out of a historic speakeasy, Blind Tiger was created to make everyone feel welcome at the bar. As mindful drinking and moderation continue to shape consumer behavior, the brand offers a sophisticated alternative to soda or seltzer — delivering the full cocktail experience without compromise.

“Our mission has always been about inclusion — creating drinks that invite everyone to the table,” said Rebecca Styn, Founder & CEO of Blind Tiger. “Much like the speakeasies of the Prohibition era, Blind Tiger was built on the idea of connection and community — places where people from all walks of life could gather freely. We’re honored to bring that same inclusive spirit to Whole Foods Market this holiday season, where quality and community meet.”

Find Blind Tiger This Holiday Season
Blind Tiger Spirit-Free Cocktails are available now in select Whole Foods Market stores across seven states and D.C. Customers can find locations here: https://blindtigerspiritfree.com/pages/locations

About Blind Tiger Spirit-Free Cocktails

Blind Tiger Spirit-Free Cocktails is an award-winning, woman-owned brand redefining how people celebrate. Inspired by Prohibition-era speakeasies known as “blind tigers,” the company crafts bar-quality, non-alcoholic cocktails using clean ingredients and natural sweeteners that deliver the same depth, flavor and sophistication of their spirited counterparts—without compromise. Founded in Erie, PA, Blind Tiger promotes a more inclusive, mindful drinking culture and is available in 1,400+ retailers nationwide, including Wegmans, Whole Foods, and fleetwide on Royal Caribbean.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.