Startup CPG Newswire:
Ayurvedist Expands Coast-to-Coast With Functional Teas for Longevity

PRESS RELEASE — NEWS PROVIDED BY Deepika Phakke for Ayurvedist

SAN FRANCISCO, CA (SEPTEMBER 2025) — Ayurvedist, the longevity-focused Ayurvedic tea brand, is expanding its presence nationwide with new retail placements and growing momentum in the functional beverage space. From Lincoln Market in New York to Rainbow Grocery in California, Ayurvedist is establishing itself as the brand bringing Ayurveda for longevity to shelves across the country.

Expanding Retail Footprint

Retail expansion has been central to Ayurvedist’s growth story. In recent months, the brand has secured placement across key regions:

> New York: Lincoln Market, Dumbo Market, Sunflower Market
> California: Rainbow Grocery, Woodlands, Bi-Rite Market, Driver’s Market, United Market, and more – part of a growing statewide presence
> Washington: Skagit Valley Food Co-op
> Iowa: Haveda Health & Wholeness
> Colorado: Earth Bird Wellness

Retailers are already reporting strong traction. A Haveda buyer shared, “The Vata blue tea flew out the door!” Customers echo this enthusiasm, with one noting, “I’ve never felt tea actually support my energy in such a natural way.”

Beyond traditional retail, Ayurvedist is also expanding into hospitality through a partnership with Aura Tea & Coffee (CA), highlighting the brand’s versatility across multiple channels. These placements reflect the brand’s strong momentum as it prepares for broader national expansion.

Spotlight at Newtopia Now 2025

At Newtopia Now 2025 (Booth #1258), Ayurvedist presented its dosha-specific tea portfolio: Vata (calming), Pitta (cooling), Kapha (energizing), and Tridosha (balancing). Each blend was crafted with Ayurvedic experts and tailored to individual constitutions. Ayurvedist had a successful showing at the event, drawing strong interest from buyers – including named national retailers.

The teas embodied Ayurvedist’s philosophy: Your body type, your blend. By personalizing wellness through Ayurveda, Ayurvedist offered a powerful alternative to one-size-fits-all functional drinks.

Breaking the Wellness Mold

> Ayurvedist is redefining functional tea with innovation rooted in heritage:
> No Microplastics: While 94% of tea bags leach toxins, Ayurvedist uses biodegradable Soilon sachets.
> Pure herbs: No additives, no artificial flavors – only authentic Ayurvedic herbs.
Your Body Type, Your Blend: Dosha-specific teas designed for individual constitutions.
> Heritage Over Hype: Rooted in generational longevity, not fleeting fads.
“The goal with Ayurvedist was simple: to make Ayurvedic principles for longevity both simple and accessible,” said founder Deepika Phakke.

With the global wellness market valued at $6.3 trillion and growing at a 9% CAGR, Ayurvedist is seizing this momentum to bring Ayurveda to a wider audience.

About Ayurvedist

Longevity through Ayurveda. This mission drives Ayurvedist at every step.

The brand was founded by Deepika Phakke, inspired by her grandfather’s Ayurvedic teachings and her own health struggles. Determined to make Ayurveda simple and accessible, she created Ayurvedist – teas crafted not just for taste but to balance the body and promote longevity. Ayurvedist blends are organic, caffeine-free, and microplastic-free, made without artificial flavors or additives. With dosha-specific options for Vata, Pitta, Kapha, and Tridosha, Ayurvedist delivers daily rituals that restore balance, strengthen immunity, and support longevity.

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