Blueland: Outsourcing and Scaling Content Creation with minisocial

When we’re scaling a consumer brand, the last thing we want to be doing is spend our days chasing down content creators and managing endless email threads about video deliverables, right? We’ve got businesses to run – product launches to execute, supply chains to optimize, and growth strategies to implement.

Between finding the right creators, negotiating rates, coordinating timelines, and locking in content quality. The unfortunate reality is that managing UGC creators internally can quickly become a full-time job (or two, or three…).

That’s exactly why brands are outsourcing their UGC strategy. Outsourcing lets you stay in your lane and focus on your strengths and areas of expertise while still getting the authentic, engaging content you need to connect with customers.

Blueland, a refillable and sustainable cleaning brand, was looking for lifestyle videos featuring their products at home – so they recruited minisocial for the job!

What’s minisocial?

minisocial is a fully-managed platform that pairs brands with micro influencer creators who produce user generated content on demand and at scale. Minisocial can help you with:

• Social proof – getting your product into the wild and into the hands of real people who you can leverage content from.
• Boosting ad performance – increase your ROI with UGC, testing with a constant stream of assets and iterate based on performance.
• Community building – spread the word – organically – on the most active social platforms in the world.

First, they’ll create a brief for you after meeting with you and understanding your brand. Next, they’ll scout your talent. And then boom – you’ll get your content delivered.

So, why did Blueland choose minisocial?

Blueland’s Challenge

Blueland was looking for lifestyle videos featuring their products at home. When deciding to test a new product for your home, testimonial videos stand out far more than written reviews and product photos. Blueland was looking for a simple way to source quality videos on demand, without the hassle of managing dozens of creators themselves – managing a team of creatives would take time away from growing other important aspects of their business.

The Solution

By partnering Blueland with 25 micro influencer content creators, minisocial was able to get content in over 25 new homes with new faces for Blueland. This allows them to take and test content across their ad channels and organic social media to find what is resonating with their audience.

Results

Blueland has gone on to utilize minisocial’s creators content across both paid and organic social channels successfully.

Conclusion

The partnership between Blueland and minisocial delivered the lifestyle videos the brand was seeking, enabling them to test and optimize content across multiple channels while eliminating the complexity of managing multiple creators directly – even saying it is a mouthful, can you imagine actually executing on top of everything else you need to do as a brand?

Interested in outsourcing your UGC strategy? Get in touch with minisocial today!

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