Breaking into New York City’s competitive retail landscape is one of the biggest hurdles for emerging CPG brands. From navigating crowded shelves to competing for distributor attention, founders face unique challenges when trying to scale in the country’s largest consumer market.

To help brands succeed, Startup CPG partnered with SimplyDepo, the modern CPG distributor software and retail execution platform, for an in-depth webinar: NYC Retail Sales 101: Strategies for CPG Brands. The session brought together experienced operators, brand founders, and distribution experts to share real-world tactics that can help CPG companies grow faster and smarter.

🎥 Watch the full webinar here: NYC Retail Sales 101: Strategies for CPG Brands with SimplyDepo

Why NYC is a Unique Challenge for CPG Brands

New York City represents one of the most dynamic but demanding retail environments in the United States. High density, diverse consumer expectations, and intense competition make it critical for brands to have both the right strategy and technology in place. Founders must learn how to:

• Identify and secure the right distribution partners
• Execute consistently at the store level to win shelf space
• Build retail relationships that drive long-term sales velocity
• Use data and digital tools to scale efficiently

Key Takeaways from the Webinar

The panelists shared actionable insights that founders can apply immediately:

• Distribution Models That Work – Understand how to evaluate distributor opportunities, negotiate smarter, and create long-term strategic partnerships.
• Retail Execution That Drives Sales – Practical tactics to win shelf space, boost visibility, and optimize store performance in competitive retail environments.
• Success Stories from Peers – Case studies from CPG founders who have successfully navigated NYC retail, including lessons learned along the way.
• Technology That Empowers Growth – How SimplyDepo’s CPG distributor platform helps brands and distributors streamline B2B ordering, optimize delivery routes, manage customers, and strengthen retail relationships — all in one solution.

Featured Speakers

• Brian Burkhart, Founder & CEO, Doers Merchandising
• Mac Petrycki, CEO & Co-Founder, Brooklyn Best
• Ivan Khymych, Founder & CEO, SimplyDepo

Exclusive Offer for Startup CPG Members

At the end of the session, SimplyDepo’s Founder, Ivan Khymych, shared an extended free trial of SimplyDepo, available only to Startup CPG members. This gives emerging brands the opportunity to experience how SimplyDepo simplifies distributor management, order processing, and retail execution.

About SimplyDepo

SimplyDepo is the modern platform built for CPG distributors, brands, and field sales teams. By unifying B2B ordering, retail execution, customer management, and route optimization, SimplyDepo enables companies to sell smarter, improve distributor relationships, and scale faster in today’s competitive market.

🌐 Learn more about SimplyDepo: https://simplydepo.com

About Startup CPG

Startup CPG is the biggest community in the world for emerging brands. We have a reach of 135K+, over 25k members in our Startup CPG Slack, and create millions of impressions per month. We host the #1 world podcast in CPG, 100+ events per year, the industry’s largest free award program, and will do anything to help brands grow and shine. It’s free — join today!