Announcing the Startup CPG Section at Winter Fancy Food 2026

We are so excited to feature 25 new and emerging CPG brands at Fancy Food’s Debut District. The Startup CPG section is dedicated to featuring early stage brands from all over the US. We cannot wait for you all to meet these true CPG innovators and immerse yourselves in the Startup CPG experience. Make sure to stop by our booth – 4528A!

Startup CPG x Winter Fancy Food Agenda:

January 11th

• 10am – 4pm – visit our section on the show floor!

• 6-9pm – Startup CPG San Diego Founder Dinner @ Winter FancyFaire* – REGISTER HERE

January 12th

• 10am – 4pm – visit our section on the show floor!

• 6-9pm – Startup CPG San Diego Grocery Run at Winter FancyFaire* 2026 – REGISTER HERE

January 13th

• 10am – 3pm – visit our section on the show floor!

Meet the Brands in the Startup CPG Section

Maison Maxine

Maison Maxine crafts refined, sustainable red-wine spritzers that celebrate intentional indulgence. We merge heritage winemaking with modern design to create a drink, and a lifestyle, that’s beautiful, ethical, and unapologetically feminine.

Maison Maxine is a red-wine spritzer made with Napa Valley Cabernet Sauvignon and natural ginger ale. It’s 5% ABV, lightly carbonated, and packaged in 8.4-oz cans. The drink is made with real ingredients, no artificial flavors or additives.

OOSO Sparkling Tea

OOSO Sparkling Tea is redefining how and what it means to drink by inspiring modern drinkers to feel confident and included with or without alcohol through elevated tea-based beverages, bold flavors, organic ingredients, and functional benefits.

OOSO Sparkling Tea combines the ritual and complexity of tea with bold, approachable flavors and wellness-focused ingredients, creating a modern, elevated beverage that helps consumers reimagine what it means to drink.

SKINERGY

Helping You Turn Today’s Choices Into Tomorrow’s Thank You’s with Collagen Infused Sparkling Energy Drinks

Tart

Tart is a healthy lifestyle beverage based around tart cherry & mineral water. With just five organic ingredients, it’s refreshing, clean, and packed with over 50 natural benefits, offering a better-for-you option that fits seamlessly into your daily routines.

The NA Beverage Company

We’re on a mission to redefine how people drink, connect, and celebrate with alternatives to alcohol.

We are the first social tonic with targeted functional benefits, powered by adaptogens and nootropics for winding down, turning up, and everything in between.

The Purple Drop

The Purple Drop exists to shake up the beverage game with a bold Peruvian superdrink that’s delicious, antioxidant-packed, and unapologetically vibrant, because wellness should taste as good as it feels.

The Purple Drop is reimagining this ancient superdrink for today’s wellness-driven consumers. Our recipe stays true to its roots, bold flavor, authentic ingredients, and no artificial shortcuts, but presented in a way that resonates with modern, health-conscious audiences who crave both heritage and innovation.

Tru Cinnamon

Tru Cinnamon is exists to return wellness to its roots – pure, simple, and intentional. A cinnamon water with three ingredients, we offer a zero calorie ritual that reconnects people to nature, nurtures clarity, and restores health through the ancient wisdom of Ceylon cinnamon.

Crafted in reverence and rooted in ancient wisdom, Tru Cinnamon is the first cinnamon water, a daily ritual designed to support your body, calm your mind, and awaken your inner fire. More than a beverage, it’s a return to presence, a moment of alignment. Just three ingredients. Water. Organic Ceylon Cinnamon. Organic Lemon Juice. No sugar. No preservatives. No calories. 100% caffeine-free. Poured into glass bottles — because purity matters.

Rooted in ancient healing traditions and backed by evidence-based research, Ceylon cinnamon is celebrated for its gentle sweetness, low coumarin content, and time-honored medicinal properties.

FOOD BRANDS

Ciao Pappy

Blending Italian roots with California soul, Ciao Pappy crafts clean-label, small-batch pasta sauces inspired by the Italian and California coasts. Made with simple, high-quality ingredients, each sauce delivers vibrant flavor and a fresh, modern take on Italian American cooking.

Etelka’s

Founded by two best friends, we’re fueling America’s protein revolution with Hungarian recipes that don’t compromise on flavor. We deliver more protein than Greek yogurt in a creamy, spoonable cheese you’ll actually enjoy.

Cottage Cream is a creamy, spoonable dairy product that’s thick, smooth, and delicious. With naturally high protein, gut-healthy cultures, low calories, and low fat, it offers a nutritious alternative to yogurt or cottage cheese. A European staple for centuries, you may have tried a similar product on your travels before (aka túró, twaróg, syr, or quark).

KYUNU

KYUNU transforms Asian favorites into high-protein, high-fiber, lower-glycemic meals—bold flavor and better nutrition, without compromise.

KYUNU was born from a love of noodles—and the realization that the foods we crave most can work against us. After years of living on instant ramen and takeout, the crashes, cravings, and risk of pre-diabetes became impossible to ignore. Instead of walking away from noodles, we rebuilt them.

Each serving of KYUNU delivers 34g of protein—nearly three times more than leading ramen brands—and double the portion size of typical instant noodles. Our proprietary blend includes 6g of fiber from oat fiber and psyllium to support digestion and fullness, plus 11g of RS3 resistant starch (that’s 17g of fiber total!) for balanced energy and better glycemic response.

Plus, with our innovative packaging, we are the first shelf-stable semi-dry protein noodle to market! The result is a noodle that satisfies both body and appetite—keeping the authentic QQ chew, rich flavors, and cultural roots you expect, while delivering modern nutrition without compromise. With several flavors to choose from, KYUNU makes it possible to enjoy noodles every day, free from guilt and free from crashes.

KYUNU is proof that the meals you love can also love you back—comfort food, reimagined for strength, balance, and modern life.

Little Zing

Little Zing’s mission is to bring bold, saucy, Danish-inspired mustard to everyday meals—honoring a century-old family recipe while redefining mustard as versatile, drizzle-ready, and fun. We’re here to add flavor, joy, and authenticity to every bite.

Our Original Danish mustard sauce created by my Great Grandma in Copenhagen!

Masala Gossip

Our mission is to bring the vibrant flavors of Indian home cooking to every kitchen, making real and flavorful meals easy, fun, and accessible for all.

Masala Gossip is a line of bold, flavor-packed Indian simmer sauces and chili crisps, crafted for the modern pantry. We have 5 flavors of Simmer sauces – Tikka Masala, Butter Masala, Spinach Masala, Chana Masala and Dal Tadka. We offer 2 flavors of Indian inspired Chili Crisps – Green Masala Chili Crisp and Red Masala Chili Crisp. All our products are made wirh clean ingredients, seed-oil free, gluten-free, nut-free and vegetarian.

Mochi Love

We are Mochi Love…. the first FRESH (NOT ICE CREAM!) mochi to be sold in the US.

Ocemiam

Ocemiam crafts French Baby Cakes and Banana Bread with real, premium ingredients—no additives, no preservatives. We offer retailers a fresh alternative to cupcakes that delights customers and drive repeat sales.

French Banana Bread & Baby Cakes, smaller but tastier than muffin or cupcakes. Original and unique flavors: Almond, Pistachio, Raspberry, Hazelnut, and Chocolate.

OH MY GUM!

OH MY GUM! is here to reinvent traditional confectionery categories by elevating every element – ingredients, branding and where we show up. We bring fresh energy to familiar products, turning them into essentials that reflect modern taste, style and values. Through our disruptive makeover model, OH MY GUM! does not just enter a category; we redefine it.

We have a range of confectionery products that are all vegan, sugar-free and plant-based. Our chewing gum is available in mint, cinnamon, cherry & tropical flavours; bonbons in raspberry, strawberry & peach flavours; and our refreshing breath mints in peppermint flavour.

OKO Food

OKO’s mission is to help people eat well with ease, through fresh, organic blends that work as dips, spreads, and sauces.

OKO makes certified organic vegetable blends for use as dips, spreads, and sauces. Created by a chef for every day use. Fresh, versatile, and free from fillers or dyes, OKO is a modern staple for healthier eating.

ONOIN

Shelf-Stable, Pre-Chopped and flavored onions designed to help you save time and gain confidence in the kitchen without sacrificing taste or quality.

PAPA’s Rice

PAPA’s Rice® celebrates Afro-Caribbean heritage through authentic, fully cooked rice dishes crafted to save time, reduce stress, and bring families together with real flavor, culture, and heart.

PAPA’s Rice® offers fully cooked, frozen Afro-Caribbean rice dishes inspired by authentic family recipes. Each flavor—like Diri Djon Djon, Jollof Rice, Rice & Red Beans, and Coconut Rice & Peas—captures the essence of Caribbean culture while delivering the convenience modern consumers crave. Ready in minutes, our meals make it easy to enjoy bold, comforting flavors without stress or compromise.

Paro

Paro brings bold South Asian flavors to everyday life through better-for-you snacks and ready-to-cook meals.

Paro’s Lentil Crisps are light, crunchy chips made from lentils, packed with protein, flavor, and a little bit of nostalgia. Inspired by South Asian snacks, they come in bold, vibrant flavors like BBQ Tikka, Jalapeño Mint, and Salt & Pepper. They’re designed to be a better-for-you, craveable alternative to your everyday chip – simple ingredients with big flavor.

Pulpito Fruit Bites

To create delicious, all-natural fruit snacks that are simple, nourishing, and full of real flavor—celebrating fruit at its purest while offering healthier, better-for-you options for everyday snacking.

Pulpito is a line of all-natural fruit snacks inspired by a cherished family recipe from Pakistan. We craft chewy, flavorful fruit bites by using 100% pure fruit —with no added flavors, or preservatives. Unlike other brands that often use apple or other fillers as a base, Pulpito is made entirely from the fruit on the label, so every bite delivers bold, authentic flavor.

We source directly from the orchards of Pakistan, a region celebrated for producing some of the world’s sweetest, most aromatic fruits like mango, guava, falsa (sherbet berry), strawberry, and peach. Each fruit is sun-dried and transformed into wholesome, nutrient-rich bites that honor a centuries-old preservation method while meeting today’s demand for clean-label, better-for-you snacks.

Pulpito is more than just a snack—it’s a bridge between tradition and modern wellness, a celebration of heritage, and a fun, nourishing treat for health-conscious eaters, busy families, and anyone craving the real taste of fruit.

Rabbit Foods

Rabbit Foods’ mission is to make healthy eating more fun, delicious, accessible, and stress-free for families. We provide wholesome, fruit- and veggie-packed options that both parents and kids love.

We create magically delicious and creamy, fruit- and veggie-packed smoothie pops. They taste like ice cream but are made from nourishing ingredients like organic fruits, spinach, nuts, and dates — with no refined sugar, dairy, or artificial anything. They’re a craveable treat everyone can feel good about!

Sabai Creamery

Sabai Creamery celebrates Asian heritage with premium, all-natural ice cream – sharing flavors that honor our roots while creating joyful moments that connect cultures, spark nostalgia, and make every scoop feel like home.

Sabai Creamery is a premium ice cream brand rooted in Asian cultures, crafted with organic dairy and simple ingredients. Each flavor, like Pandan Coconut, Vietnamese Coffee, and Alphonso Mango, blends nostalgia with indulgence, bringing comfort, joy, and heritage into every scoop.

Tantos!

Tantos is disrupting the snack aisle by making the first and only puffed pasta chip seasoned in your classic Italian flavors such as Marinara, Pesto, Cacio e Pepe, and Classico (Sea Salt & Olive Oil). Tantos takes its name from Tanto si, an Italian expression that means so much yes. And it’s exactly who we are: believers in saying yes to the delicious things that make you happy, doers who strive to fill each day with moment of creativity and joy, and food lovers who think pasta should be at your fingertips anytime, anywhere. Whenever, wherever, and however you crave Tantos, we say: So Much Yes.

Unbothered Foods

Crafted by a digestive health dietitian, Unbothered Foods is on a mission to support better digestion and joyful eating through a tangy, crunchy snack – fermented sourdough crackers.

Unbothered Foods is a deliciously fermented sourdough cracker brand. We harness the magic of fermentation to create a tangy, crunchy snack that leave taste-buds happy and bellies unbothered.

Visit the Startup CPG Booth #4528A

Startup CPG is the biggest CPG community on the planet with over 30k members. We believe in the massive potential of small consumer brands — and have made it our mission to empower them along their journey. Startup CPG connects emerging brands to resources, industry partners, and the most supportive community in the industry.

Through our online community on Slack, our in-person events, and our media and resources — podcast, databases, webinars, and more — Startup CPG brings major opportunities to emerging brands at NO COST.

We’re excited to meet you at the show!