Startup CPG Newswire:
Amza Superfoods Introduces Ancient PURPLE Barleys as Modern Rice Alternatives at Winter FancyFaire*

PRESS RELEASE — NEWS PROVIDED BY Jolma Ren for Amza Superfoods

SAN DIEGO, CA (JANUARY 2026) — Amza Superfoods is proud to announce the launch of two ancient whole-grain rice alternatives—Purple Karma Barley Rice Alternative and Black Barley Rice Alternative—bringing centuries-old Tibetan staples into modern kitchens through climate-resilient agriculture and thoughtful innovation.

Traditionally cultivated on the Tibetan Plateau and now sustainably grown in the US Pacific Northwest, both barleys offer a nutrient-dense, visually striking alternative to white or brown rice—meeting growing consumer demand for whole grains that are both functional and deeply satisfying.

Two Ancient Grains

Purple Karma Barley Rice Alternative
With its vivid purple hue, a chewy yet tender bite, and a nutty flavor. This 100% whole grain is naturally low in gluten, has a low glycemic index (GI 30), and is rich in antioxidants. It cooks like rice or farro and adds color, depth, and nourishment to grain bowls, porridges, soups, and stir-fries.

Black Barley Rice Alternative
Black Barley is naturally hull-less and never pearled, maintaining its nutrients and deep black-purple color even after cooking. With an earthy, nutty flavor and toothsome chew, Black Barley absorbs flavors beautifully and pairs well with salads, pilafs, curries, soups, or blended with rice for added texture and nutrition.

Research-Backed, Shelf-Ready
The grains have been rigorously studied in partnership with Oregon State University’s (OSU) Food Innovation Center through the WUSATA Event Ingredient Key Attribute & Application Research, confirming their outstanding flavor, nutrition, and versatility.
In 2025, Amza Superfoods completed comprehensive lab and shelf-life testing with OSU to ensure product safety, consistency, and retail readiness.

Founder’s Connection
“For me, these grains are not trends—they’re memory,” said Jolma, founder of Amza Superfoods and a native of Tibet. “They’re rooted in simple meals, shared bowls, and nourishment shaped by place and necessity. Sharing Purple Karma Barley and Black Barley at Winter FancyFaire is a way to honor their heritage and offer something meaningful for how we eat today.”

Momentum at Winter FancyFaire
Amza Superfoods comes to Winter FancyFaire after a year of recognition and growth, including being named Tsmaba Energy Bites a Top Specialty Food Trend by the Specialty Food Association (SFA), Flaxseed Butter being spotlighted in SFA’s Trend Displays, and completing the SFA Maker Prep program for market and distribution readiness.

Visit Amza Superfoods at Winter FancyFaire
📍 Booth #1038B, Debut District
📅 January 11–14, 2026 | San Diego, CA

Buyers, media, and partners are invited to visit the booth to taste how ancient grains can meet modern needs.

About Amza Superfoods

Founded in 2023 and based in Oregon, Amza Superfoods brings ancient Tibetan foodways into contemporary life through climate-resilient grain and thoughtful sourcing. The brand is committed to whole-grain nutrition, cultural preservation, and products that nourish both people and the planet.

🌐 amzasuperfoods.com
📩 Press & wholesale inquiries: info@AmzaSuperfoods.com

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