Startup CPG Newswire:
Mudita Earth Expands Into All 27 East Coast MOM’s Organic Market Stores

PRESS RELEASE — NEWS PROVIDED BY Kristjana Hillberg for Mudita Earth

NEW YORK, NY (DECEMBER 2025) – Sustainable-lifestyle brand Mudita Earth announces a major retail expansion: beginning mid-December 2025, Mudita Earth products will be available in all 27 stores of Mom’s Organic Market (MOM’s) across the Eastern Seaboard. This rollout significantly broadens the brand’s footprint and brings its clean-ingredient, earth-friendly products directly to more consumers along the East Coast.

Key Highlights

*The expansion covers MOM’s full East Coast footprint, from newly launched locations in Maine and New Jersey to long-established hubs in Virginia, North Carolina, and Florida.
*Mudita Earth’s debut coincides with the Holiday season, enabling shoppers to discover sustainable, mindful gifts as they seek cleaner-label personal care and home products.
*All SKUs from Mudita Earth will be included
*In-store signage and branded shelf talkers will highlight Mudita Earth’s commitment to sustainability, transparency, and ingredient integrity, aligning with MOM’s core values.

Statement from Company Leadership

“Partnering with Mom’s Organic Market across all of their East Coast stores marks an exciting milestone for Mudita Earth,” said Pooja Chopra, CEO at Mudita Earth. “We believe access to clean, planet-friendly products shouldn’t be limited by geography. This expansion will help a growing community of conscious consumers find products that reflect their values, without compromise.”

“MOM’s has long championed organic, ethical, and sustainable offerings,” added Chopra. “Our presence in all 27 East Coast stores underscores our shared mission of delivering healthy, high-quality essentials to families who care about earth and wellness.”

About Mom’s Organic Market (MOM’s)
Founded in 1987, Mom’s Organic Market has grown to 27 stores across the Eastern United States. The grocery chain is known for its strict standards around organic and non-GMO foods, environmentally friendly household items, and a commitment to clean living, making it a trusted destination for eco-conscious consumers.

About Mudita Earth
Mudita Earth is a clean-label lifestyle brand delivering personal care and home products formulated with transparency, sustainability, and efficacy in mind. Guided by principles of minimal environmental impact and ingredient integrity, Mudita Earth’s offerings span skincare, hair care, body care, and eco-friendly home essentials. For more information: www.muditaearth.com.

About Mudita Earth

Mudita Earth formulas are designed for sensitive, easily-irritated skin. We use gentle plant-based ingredients, no fragrance, and no harsh exfoliants, and focus on restoring the skin barrier, which is essential for those with dryness, redness, or eczema-prone skin. Our products are rich in omega-fatty acids, squalane, panthenol, and aloe, which help the skin stay calm, moisturized, and resilient.

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