Startup CPG Newswire:
Microjoy Launches with Raley’s Get Curious Program

PRESS RELEASE — NEWS PROVIDED BY Carrie Solomon for Microjoy

Portland, OR (November 2025) — Microjoy is proud to announce the launch of their four signature functional mushroom formulas through Raley’s Get Curious program, a seasonal platform designed to introduce customers to innovative and purpose-driven brands. Beginning mid-November 2025 and running through early January 2026, Microjoy’s Elevate, Motivate, Concentrate, and Hibernate blends will be available at 52 select Raley’s locations across California and Nevada.

The Get Curious program is a Raley’s initiative that helps shoppers “discover bold new products to inspire your best life,” highlighting emerging brands that bring originality, functionality, and integrity to grocery shelves. Microjoy’s inclusion underscores the brand’s growing recognition as a leader in the natural supplements category—particularly within the expanding functional mushroom set.

Founded in 2023, Microjoy has experienced rapid growth in both boutique wellness and mainstream grocery channels. The company’s line of plant-based, mushroom-infused supplements blends clinically studied ingredients such as Lion’s Mane, Reishi, and Cordyceps with supportive adaptogens, amino acids and nutrients. Each formula is developed to support mental health through with blends for cognitive function, focus, relaxation, mood and sleep —bridging the gap between science-backed efficacy and sensory enjoyment.

“Partnering with Raley’s represents a significant milestone for Microjoy as we expand our retail footprint and bring our wellness formulas to more consumers,” says Carrie Solomon, Co-Founder of Microjoy. “Raley’s Get Curious program aligns perfectly with our mission to make mental well-being approachable, effective, and enjoyable through small, daily rituals.”

Microjoy’s rapid ascent reflects a broader shift toward functional wellness—products designed not only to support physical health but also to nurture emotional resilience and cognitive performance. With its thoughtful formulations, clean ingredients, and inspiring brand presence, Microjoy continues to differentiate itself in a crowded supplement marketplace.

The collaboration with Raley’s marks another key step in Microjoy’s nationwide expansion and reinforces the company’s commitment to providing accessible, science-informed wellness solutions to everyday shoppers.

About Microjoy:
Founded in 2023, Microjoy is a modern wellness brand dedicated to supporting holistic wellness through functional mushroom and adaptogenic supplements. Made with integrity and intention, each formula is designed to inspire focus, calm, and joy in daily life.

For media inquiries, please contact:
hello@microjoyful.com
www.microjoyful.com

About Microjoy

Microjoy exists to cultivate everyday joy, providing mushroom based remedies that work quickly and taste amazing.

Made with organic fruiting mushroom body extracts, non-GMO ingredients, flavor and color sourced from fruits and vegetables, and regenerative, organic sugar and organic sweeteners, Microjoy products are conscientious and as healthy as possible.

As a woman-led business, Microjoy is committed to doing things differently with a mission to offer effective, plant-based solutions that inspire joy and wellness through intentional design and meaningful storytelling. From thoughtfully crafted packaging to purpose-driven marketing, Microjoy exists to connect, uplift, and spark joy.

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