Startup CPG Newswire:
Joyfull Bakery Announced as sofi™ Award Finalist by the Specialty Food Association

PRESS RELEASE — NEWS PROVIDED BY Jennifer for Joyfull Bakery

SAN FRANCISCO, CA (NOVEMBER 2025) — Joyfull Bakery, the California-based maker of artisanal baked Parmesan snacks, is proud to announce that its Five Seed Parmesan Flats have been named a Finalist for the Specialty Food Association’s 2026 sofi™ Awards, a distinguished honor recognizing the best specialty food products of the year.

The annual sofi™ Awards have celebrated excellence and innovation in specialty food since 1972. This year’s winners will be announced live in a ceremony at the Specialty Food Association (SFA)’s newest trade show, Winter Fancy Faire, January 11-13, 2026, in San Diego, California.

“Being recognized as a sofi Finalist is a tremendous honor for our team,” said Mike Draper, VP of Sales of Joyfull Bakery. “It reflects our ongoing commitment to creating simple, high-quality foods that deliver pure joy through every bite. We hand bake every batch with a focus on delighting our consumers, which has helped us achieve best-in-class velocity.”

Joyfull Bakery’s Five Seed Parmesan Flats stood out among more than 1,200 entries, judged by a panel of specialty food buyers in a blind tasting. Products were evaluated based on flavor, appearance, texture, aroma, ingredient quality, and innovation.
“There are thousands of food and beverage products that are sold on store shelves and yet amidst the multitude of options, these finalists have risen above their peers to receive top scores from our expert judging panel of buyers,” said Bill Lynch, president of the Specialty Food Association.

Crafted with 100% baked aged Parmesan and a blend of five wholesome seeds—including sunflower, pumpkin, sesame, millet, and flax seeds—the Five Seed Parmesan Flats deliver a naturally rich, nutty flavor and a crisp, artisanal texture that pairs beautifully with charcuterie, soups, dips, or enjoyed on their own.

Attendees at Winter Fancy Faire 2026 can sample Joyfull Bakery’s Five Seed Parmesan Flats at Booth #2914.

This recognition comes after an exciting year for Joyfull Bakery, which recently expanded its retail presence nationwide and launched refreshed, premium packaging across its Parmesan Crisps, Flats, Crackers and Thin Crisp product lines.

“This accolade reinforces our desire to bring artisanal crafted products to more consumers nationwide,” said Draper. “In the months ahead, you’ll see Joyfull Bakery expanding into new markets and continuing to redefine what real, simple ingredients can taste like.”

For more information on Joyfull Bakery and the Five Seed Parmesan Flats, visit www.joyfullbakery.com or follow @joyfullbakery on Instagram and Facebook.

About Joyfull Bakery

Joyfull Bakery, a Raison D’etre Bakery brand, has been bringing joy to everyday snacking for over 30 years. Family-founded and rooted in artisan baking, the company crafts delicious snacks using simple, all-natural ingredients—always made with 100% aged Parmesan and oven-baked to crispy perfection. Its savory Parmesan Crisps, Flats, Crackers, and Thin Crisps are perfect for on-the-go snacking, topping soups and salads, or elevating any charcuterie board. With Joyfull Bakery, it’s easy to bring joy to the plate—every day.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.