ANNOUNCING THE 2025 SHELFIE AWARD FINALISTS!
THE BIGGEST FREE AWARDS PROGRAM IN CPG IS NOW EVEN BIGGER, WITH OVER 1,800 ENTRIES!
The moment we’ve all been waiting for: the finalist selections for the 2025 Startup CPG Shelfie Awards are here!
Our mission at Startup CPG is to elevate emerging consumer brands. Since the inception of the Shelfies in 2020, we have been wildy attentive to the unique challenges that small emerging CPG brands face. Among these challenges is the cost and labor barrier to nominating products for big-name awards — so we created our own to recognize the best-of-the-best emerging CPG brands. After trying over 1,800 products from February to May, our 5th annual Shelfie Awards were our most competitive yet. Now, it’s time to meet the finalists who stood out among the crowd!
But first…MAJOR shoutout to our sponsors for making the 2025 Shelfies possible – and the prizes finalists and winners can expect from them!:
- Social Nature is a product discovery platform for natural brands powered by over +1 million high-intent shoppers. Over +600 CPG brands use Social Nature to connect with their target customers, support key retail accounts and gain access to actionable shopper insights. Exclusive Offer for Shelfie Finalists: 500 free activations for any brand are sold in over 500+ doors, valid for use within 6 months.
- Green Spoon is helping bring us our first-ever “Sustainability-First Shelfie”, is built on a mission to prioritize People and Planet above Prosperity and Profit. Take Root by Green Spoon is a dedicated team with a small portfolio, focused on providing early-stage brands the strategic guidance and extra attention. Exclusive Offer for Shelfie Finalists: Brands selected into their Take Root program will receive 1 free month of broker services!
- minisocial is a fully-managed platform that connects brands with micro-influencers who share your product(s) with their audience AND create high-quality fully-licensed UGC for you to use across your own marketing channels, like in ads, emails, organic social, your website and beyond! Exclusive Offer for Shelfie Finalists: A free UGC and micro-influencer strategy call with the minisocial team, we’ll chat about your current strategy, ways to scale up working with creators, and where you should be using UGC.
- Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. Exclusive Offer for Shelfie Finalists: $300 in media credits or $300 match if an existing brand. Exclusive Offer for Shelfie Winners: Chance to participate in a 1:1 matching credit incentive, up to $1,000 per partner
- Vegan Copacker‘s mission is simple: to help brands grow with a facility that shares their values. They’re a bakery-specialized contract manufacturing and packaging partner with locations in Chicago and San Diego. Exclusive Offer a Shelfie Award Winner: $1000 cash prize towards your vegan brand and a Basic Product Photography & Videography Package (offered through Frost Venture).
- Cin7 is a StartupCPG partner and the leading provider of inventory management software (IMS) to CPG brands. Designed for SMBs, Cin7 provides the benefits you typically see in an ERP but in an easy to implement and use, cost effective IMS solution. Exclusive Offer for Shelfie Winners: Will receive 3 months free of Cin7 Core, Forbes’ #1 Inventory Management Software for 2025. (Offer not available to current Cin7 Customers).
Interested in becoming a sponsor for the 2026 Shelfie Awards? Reach out to partnerships@startupcpg.com
DON’T MISS OUR LIVE SHELFIE AWARDS CEREMONY: WEDNESDAY, SEPTEMBER 3RD 12:3OPM ET / 9:30AM PT.
Join our Director of Marketing and Community, Patricia Menegoto and our Editor, Caitlin Bricker as they announce the 2025 Shelfie Winners LIVE on YouTube — register now so you don’t miss out on the live announcements!
AND THE 2025 FINALISTS ARE…
Alcohol
- Aval French Cider – Blanc – Aval is producing some really nice French-style ciders. We like how dry the Blanc is compared to more traditional super sweet ciders.
- Dokkaebier – Yuza Blonde Ale – This is one of the most complex beers we’ve ever tasted.
- ICHIDO – Sparkling Rose Sake –This sake drinks more like champagne – light, slightly sweet, and delightfully effervescent. It might just make you do a double take and wonder, wait… is this really sake?
- Inspiro Tequila – Rosa Reposado – We loved the taste and have to note that this is the first time we’ve seen a rose barrel aged tequila – working the ingenuity!
Baking
- FROST Buttercream – Vanilla Bakery Frosting – FROST is unlike any product we’ve seen in this category – they’ve taken a complex process like creating buttercream and made it entirely accessible for novice bakers and professionals alike.
- Jennie’s House – Focaccia Mix – Yes, we’re all bread influencers now. We baked foccacia and now we’re unstoppable.
- My Better Batch – Celebration Cookie Mix – We love how this cookie mix goes back to the basics – just add butter and an egg, and boom… it’s cookie time!
- Ollin – Golden Hour Yellow Real Wheat Cake Mix – Gluten gang, tap in. That’s right, Ollin is freeing gluten with their real wheat cake mixes that will simply amaze. We love that Ollin is going against the grain and embracing an ingredient that has been villianized for quite some time.
Beverages
- Brause – Malt Beer – Brause’s proving that a great beverage doesn’t have to choose to live in an NA set or a soda set – it can be both, all at once! We love these authentic German beverages and can’t wait to pair them with our next meal.
- Hawaiian Soda Co. – Sparkling Lilikoi Lychee – Perfect fizz, yummy flavors. We totally felt transported to a Hawaiian island while drinking these.
- Sidekick Soda – Cherry – Cherries for the win – we love the presence of real fruit in our fruity beverages. Sidekick is crushing flavor profiles with their sodas without being overly sweet!
- Goldenroot Gingerbeer – Hibiscus – First of all – YUM! This ginger beer is tasty and refreshing, with the bold, authentic flavor of real ginger shining through. The beautiful branding is the cherry on top!
Beverages with Benefits
- SpaceTime – Strawberry Lime – Dare we say the flavor on these is…out of this world?!
- OoMee – Blueberry & Elderflower – You’ve heard of prebiotics and probiotics, but what about sea biotics? Yup, first time for us too! Innovative idea and we loved the flavor, too.
- RINGA – Lemon + Ginger – We love what RINGA is doing to incorporate Moringa into their products without losing the integrity of the plant – Moringa enhanced only with real, natural ingredients and no weird added flavors or added sugars needed.
- Kif – Cherry Lime Mint – We’re really digging that flavor and functionality aren’t fighting each other in these cans – they’re working harmoniously and it makes every sip as refreshing as the first.
Breakfast
- Rootsy – Homestyle Cassava Waffles – We love seeing a clean breakfast item on the menu – Rootsy will be a star on our breakfast menus – great flavor and ingredients you can feel good about, especially first thing in the morning!
- Soul Grain – Banana Pudding Granola – Woah. We’ve never had a granola like this before. The flavor. The texture. You’ve gotta get your snacking groove on with the Soul Grain.
- Stellar Granola – S’Mores Granola – If we’re gonna go for a sweet granola, this would be our top choice – why not enjoy while imagining we’re toasting a marshmallow over an open fire?
- TruCrumb – Cheddar Scallion Biscuitini – Super simple and ready to bake? Sign us up! TruCrumb nails savory with these biscuitinis.
Candy
- Chikka Chikka – Mint Fennel Seed Digestive – Careful! If you don’t get addicted to snacking on these after a meal, you’ll probably become addicted to shaking a Chikka Chikka tin. We love this fresh take on an Indian staple.
- Häppy Candy – Big Apple Gummy Hearts – Gummies like no other – drenched in juicy, fruity flavor – these are sure to leave you feeling like the name intended – happy!
- REV GUM – Frost Berry Electrolyte Gum – Electrolytes are definitely having their moment, but we’ve never seen them in gum – until now. It’s surprisingly tasty and satisfying, with a smooth texture that stands out. No grit, or weird texture – just a fresh, enjoyable chew from start to finish.
- Wild West Chocolate – Grizzly Oatmilk Chocolate Bar with Raspberry & Hazelnut – Chocolate sweetened with fruit! Yes! We don’t know about you, but we’re swapping our old chocolate bars for Wild West, no question. Pure ingredients, pure intention – these bars are on a mission – literally!
- Pulpito Fruit Bites – Masala Mango – Tasty product and the branding delivers – we love the fun and funky approach Pulpito brings to the industry.
Coffee & Tea
- Diamond Brew – Single Serve Craft Espresso – We love seeing an innovation in the coffee space – perfectly measured pods of micro-ground coffee, no machine needed to brew!
- Kloo – Kenya Single Origin Coffee Concentrate – What a luxurious experience from branding to sipping – we are seriously impressed by the thoughtful design and brand experience that Kloo delivers.
- Savorista – Yesso! Espresso – Decaf is queen – love espresso but don’t want the caff? Grab this. Decaf doesn’t need to be flavorless and Savorista is proving that!
- Millie’s Sipping Broth – Thai Lemongrass – Millie’s is giving us something to sip on all day, every day no matter the time or the season. Flavor – delivered.
- Dry Brew – The Coffee Chew – we love this innovative alternative – coffee lovers don’t have to skip their caffeine fix or reach for something other than coffee – you can still have it, but you can chew it – anywhere, any time! No water needed.
Dips & Spreads
- BEZI – Roasted Red Pepper Labneh – Cream cheese who? Sour cream who? Never heard of them. Labneh is IN – have you heard? Bezi is making labneh cool – dip it, spread it, savor it. We are crazy for Bezi.
- Growee Foods – Garlic Eggplant Dip – We are proud members of the empty jar club when Growee is on our hands. It’s a single serving, right?!
- Mylk and Hummus – Caramelized Carrot and Ginger Hummus – We are so impressed by the fresh flavors Mylk and Hummus brings to the table – no more boring basic flavors! But sorry, these products are not shareable and need to be consumed in one sitting. At least that’s how we feel…!
- Almond Delight – Dulce Nut De Leche – Almond Delight was flooding us with childhood memories. You have to taste it for yourself – it’s too good to put into words. All we can say is: Auntie Anne’s dupe, but waaaaay better.
- Tea Jams – Blackberry Vanilla Black Tea Jam – Tea time – transformed! Chef-crafted and totally versatile – you could use this as an addition to…pretty much anything you can think of! Our favorite? On top of vanilla ice cream!
Frozen Food
- Folkland Foods – Garlic Rosemary Organic Farm Fries – Just when you thought fries couldn’t get any better – Folkland went and did this! Restaurants, take notes.
- Loopini – Bianca al Tartufo Pizza – You’ve never had pizza like this. It’s a spiritual experience. Trust us. You’ll never look at pizza the same way again.
- Ptashka – Nalysnyky Ricotta Cheese and Spinach Crepes – We love to see the frozen aisle’s palate expanded – Ukrainian flavors ready to eat in your own home – dreams are made of Nalysnyky.
- The Greater Knead – Gluten-Free New York-Style Plain Bagels – You’d never know these were gluten-free – we don’t miss regular bagels after tasting these!
Frozen Sweets
- Honey Child Pops – Blueberries & Cream Power Pops – Clean, delicious, real ingredients – packaged to perfection. We don’t feel guilty giving these pops to the kids in our families!
- Sabai Creamery – Pandan Coconut Ice Cream – Creamy, refreshing, and standout flavor profile – if you see this on a shelf, grab it!
- Vêsucré – Toffee Crunch Plant de Crème – We love eating a dessert and not feeling regret afterwards – delicious and mission-based – how could you go wrong?
Healthy Snacks
- Purely Sprouted – Orange Ginger Sprouted Snack Mix – Very tasty, perfectly crunchy – we think this makes a great topper for morning yogurts or snacks, or eaten on the go, right out of the bag!
- Where You Bean – Toasted & Crunchy Seaweed Furikake Edamame Beans – We’re really impressed by the amount of protein per serving, especially delivered in a clean ingredient format – these will be our go to protein snacks for sure!
- Ziba Foods – Dried Purple Mulberries – We love these so much that we’re trying to find more ways to incorporate them into our day – on top of yogurt, in salads, straight up – who’s got suggestions for us?!
- Ulu Foods – Rosemary & Thyme Breadfruit Bites – Our first experience with breadfruit did not dissapoint! Very innovative and totally delicious. A fruit that functions like bread? Sign us up.
Hot Sauce
- Cien Chiles – The Habanero – We really loved how tomato-forward this hot sauce was – an interesting flavor profile that we think could make an interesting addition to your favorite pasta sauce!
- Seed Ranch Flavor Co. – Everything But the Taco Hot Sauce – This hot sauce tastes just like a taco – capturing all the flavors you love with just the right amount of spice. We’ve been putting it on everything!
- Droosh – Jalapeño Green Chutney Hot Sauce – This sauce completely blew our minds – an Indian-inspired hot sauce? Say no more. The balance of flavors here is spot-on.
- Pisqueya – Spicy Sweet Passion Fruit Hot Sauce – A hot sauce with a fruity punch! We’re confident even hot sauce haters will love the passionfruit forwardness of Pisqueya.
- Llamacita – Honey Habanero – The Honey Habanero hot sauce strikes the perfect balance of sweet and spicy, blending the rich heat of habaneros with a touch of honey and carrots for a uniquely smooth, bold flavor that’s turned our bland breakfasts into something we ca enjoy every day.
Household
- A Clean Home Company – Lemon Scented All-Purpose Cleaner – Plain and simple but does the trick – this is how we like our household cleaners – with nothing to hide!
- DTOCS – Palm Leaf 5″x7″ Oval Party Plate Set – We love a brand with a great story – DTOCS’ story and products are interwoven with each other and it comes through in the products – when you purchase DTOCS, you’re getting a piece of the story.
- Mitts – The Starter Kit – Sponges? Sexy? Yup. Mitts has made it happen – we’ve never seen a product like this and our eyes certainly widened. Fit for delicate glassware, sharp knives and more. We’re fans!
- Root and Splendor – Hush Blend Laundry Detergent – We love how gentle this detergent is – free from synthetic scents that will linger on our clothes and skin, and free from harsh chemicals found in traditional detergents – it’s a yes from us!
- Elcove – Unscented Foaming Dish Soap – We love seeing a refillable option on the market that’s not plastic and not glass – Elcove is delivering refillable dish soap options in aluminum and with unscented as an option – because who wants their dishes smelling like anything other than the food and beverage that goes on them?!
Kids
- Unicorn Bites – Vanilla Cinnamon Soft-Baked Cookie Bites – A no added sugar soft-baked cookie that we don’t need to bake and our kids love? And we not-so-secretly do too…finally we can re-live those childhood moments of enjoying soft-baked cookies – without the guilt! Unicorn Bites are – magical!
- Happy Wolf – Chocolate Chip Snack Bars – Real food, exactly what growing kids need. These are so good that the adults in your life will be snagging them out of the fridge too.
- Jubilee’s – Chocolate Chip Cookie Organic Whole Milk – If your kid won’t drink regular milk – try this – it might just be the antidote for picky eaters in your life – it has been for us! No added sugar and fun flavors that adults will love too.
- Kekoa Foods – Curry Vegetable Mango Squeeze Pouch – Getting kids to eat vegetables can be tough – but try spicing them up and packing them into the ever-popular pouch? Now we’re on to something. We love the blend of curry vegetables and mango – we’d sneak these ourselves!
- SAM+LEO – IMMUNITY Gummy Vitamin for Kids and Teens – We love that SAM+LEO is targeting teens with their products – it’s something we feel we don’t see too often on supplement shelves. Bravo, SAM+LEO!
Mixers
- Momo’s Michelada Mix – You’ve never experienced a Michelada quite like this. Inspired by the founders’ trip to Nicaragua, this mix is a lighter, brighter, and more citrusy twist on the classic you know.
- Quincy – Dirty Martini Brine & Olives – We love what Quincy’s doing – no artificial ingredients and full flavor – in gorgeous packaging, too! Martini lovers rejoice! You finally have a perfect dirty brine option with some olives, too!
- Root Elixirs – Sparkling Grapefruit Jalapeno Premium Cocktail Mixer – We love that Root Elixirs achieved the flavor in this mixer by using real juices and no flavors – it really comes through in the beverage, as if our beverage was freshly crafted right in front of us.
Non-Alcoholic
- Libby Wines – Non-Alcoholic Sparkling White – These founders set out to create a product that captures the ritual of drinking wine – without the alcohol. And they absolutely nailed it! This one’s sure to satisfy even the most devoted wine lovers.
- OOSO Sparkling Tea – Hibiscus Ginger Currant – Finally! A sparkling tea that we can sip on like we would wine – we love this one especially for its bitter bite and no caffeine – and of course, no alcohol!
- Society De La Rassi – Neue Brut Sparkling Non-Alcoholic Chardonnay – Luxurious experience from start to finish. All the flavor and no hangover.
- Wilderton Aperitivo Co. – Bittersweet Aperitivo – Perfect swap for alcohol-filled spritzes. Flavor, color, fun. You won’t miss the booze in your glass.
- The NA Beverage Company – NA Social Tonic, Gut Health Ginger + Pineapple – We love the energy behind this brand and we love that after we drink this bev, it’s all benefits, baby. No regrets.
Pasta & Sauce
- Eat Senza – Lil’ Pastina – A family favorite! Who can resist tiny stars for pasta? We can’t!
- SAMABILA – Multigrain ramen – We love the versatility of this ramen – dress it up or spice it up – it’s good in a multitude of ways. Dare we say it’s better than what you’d get at a restaurant?
- Trenchers Farmhouse – Pappardelle – Fresh. Pasta. Tastes. Better. Say it louder for the people in the back.
- Ciao Pappy – Creamy Calabrian Marinara Sauce – Correctly named – the creaminess in this sauce matched with the flavor will help you craft the perfect pasta dish – or even just use it as a dip! We love that the creaminess doesn’t mean heavy – we’d eat this any time of day.
Personal Care
- Activist Skincare – Sea to Skin Cleansing Gel – We couldn’t believe the color on this – a deep blue that made us want to dive in to the jar! The cleansing gel is the epitome of self-care as it forces you to stop, take care of yourself, inhale the delicious scent, and move on with your day – with a clean face!
- BEJOU – Hydrating Dew Moisturizer – BEJOU is offering clean beauty for customers who are looking for a gentle moisturizer that will go to battle for your skin without blocking your pores and breaking your skin barrier! We love how we feel and look after using BEJOU!
- Buzzie – Insect Repellent Spray – With annoying bugs already in the mix, we love that Buzzie is not adding to the annoyance with an insect repellent that’s not repelling us – great scent and ingredients – and it actually works!
- Oxters – Charcoal In-Shower Underarm Wash – Anyone else been betrayed by natural deodorant fading halfway through the day? (Yeah… maybe don’t raise your hand.) This underarm wash helps combat BO and prolongs the life of your deodorant.
Pet Care
- Ava’s Pet Palace – Crunchy Jerky Dog Treats – Snappin’ Salmon – Sustainably sourced, real chunks of salmon for the win! We love a good single-ingredient dog treat – and our pups are absolutely obsessed!
- Brutus Broth – Probiotic Meal Topper – If you’re not adding a meal topper to your dog’s food, what are you even doing? We have seen first hand how hydrating your pup’s food with Brutus Broth will take their wellness to the next level. 10/10 recommend!
- Rusty’s Pet Essentials – Allergy & Immune Support For Dogs – Daily Defense – Managing your dog’s allergies is a struggle many pet parents know well. This supplement, made with all-natural ingredients, supports your pup’s immune system in an easy daily chew.
- Under the Weather Pet – Chicken & Rice Freeze-Dried Bland Diet For Dogs – This is a must-have for every pet parent’s pantry. When your fur baby has an upset tummy, just mix it with hot water for a gentle, soothing meal that helps them feel better.
Plant-Based Alternatives
- MILKish – Unsweetened Original Watermelon Seedmilk – We couldn’t believe it either – WATERMELON SEED MILK? In a world full of alt milks containing allergens – MILKish is definitely a standout for us – great flavor and versatility – this is a perfect option for retailers and consumers alike seeking a new alt to dairy milk or nut milks.
- Mind Blown – Crab Cakes – We’d never guess this wasn’t an actual crab cake – it’s bursting with flavor! Fantastic experience that we could totally see translating to a fine dining room.
- Thrilling Foods – Thrilling Bakon – We prefer this over real bacon. No, seriously. Perfectly crispy, not greasy. No fatty pieces to steer clear of. It’s a yes from us!
- UMYUM – Coffee & Pepper Plantbased Cashew Cheese – Fantastic plant-based cheese experience. Bold, standout packaging and fresh flavors like Coffee & Pepper – UMYUM is waking up a category that needed dusting off.
Sauces & Condiments
- Tursh – OG Spicy Green Chutney – Literally addicting. The mix of flavors coming from this jar is so complex that it made us keep dipping in to see what else we’d discover.
- The Flavorsmith – Salsa Verde – Cool story, bold flavors. Thankfully it’s in a squeeze bottle so we can easily, effortlessly put this on everything we possibly can.
- Masala Gossip – Chana Masala Sauce – Masala Gossip has made preparing a delicious Indian meal at home a breeze. This sauce is full of flavor, perfectly balanced, and wrapped in beautiful packaging.
- Sababa Foods – Saturday Sauce – We love how easy Sababa foods makes it to whip up a Shakshuka or dress up a charcuterie board with some flavor. Sababa to the rescue for quick and easy meals that don’t lack flavor!
Savory Snacks
- Carolyn’s Krisps – Pomodoro Pizza Krisps – Call us crazy, but we’d trade pizza for Carolyn’s Krisps any day! Perfectly crunchy, wildly delicious. The balance of seasoning and pizza flavor is…chef’s kiss!
- EL NACHO – ¡Yo Piña! Pineapple BBQ Tortilla Chips – These need to come with a warning label – you might black out while eating them and wonder where your bag went.
- Enso – Okinawa Sweet Potato Chips – So simple, so delicous. And the branding? We know it would stand out on any shelf. If we’re going for a sweet potato chip, we’re opting for Enso through and through.
- Keya’s Snacks – Bombay Spice Potato Chips – Unbelievably tasty. Not greasy. Out of this world branding. We’re waiting for a bigger bag to launch because we can’t get enough of Keya’s.
- Piedmont Pennies – Parmesan & Herb Baked Biscuit Bites – Imagine if a cheesy biscuit and a cracker had a baby – that’s exactly what these little pennies taste like. Even better, they’re made from a beloved family recipe, and we’re here for it!
Seasonings & Oils
- Huwa – Palestinian Extra Virgin Olive Oil – This is deeper than olive oil – it’s a family story passed down from generations and upheld to today. The branding and packaging will stand out on any shelf, the flavor will make your mouth water, and the rich green color is a sight for sore eyes.
- Kemushi – Sushi Vinegar – Ever made sushi at home and wondered, “Why doesn’t this taste right?” The secret is seasoning your sushi rice! Say goodbye to the guesswork – this product makes it easy for anyone to channel their inner sushi chef.
- DIME – The OG Everyday MSG Seasoning Blend – A brand that is delicious and educational? Yes, please! We learned something from DIME, and we know the world can too.
- Spicy Goddess – Fiery Goddess – We love the simplicity of bringing a pack of Spicy Goddess with us to a party and wowing our guests, or having all the tools to deliver flavor for any meal in one pretty little package.
Sport Nutrition / Protein
- Peak Protein – Dark Chocolate Mint – This is not your average protein bar – it’s packed with delicious flavor, no chalky taste or feel, and it’s completely satisfying.
- DEFI Snacks – Milk Chocolate Crispy Superfood Bite – Protein can be fun – DEFI is making it fun and delicious with poppable, addictive superfood bites that feel like a fun snack instead of a purely functional food.
- Neue Theory – Chocolate Silk Plant-Based Probiotic Protein Powder – A plant-based protein powder that actually tastes good – no weird grit, no funky aftertaste. Plus, this brand is on a mission to end protein powder bloat, and we can confirm… it works!
- Datefix – Original – Date freaks unite! Sugar-filled energy gels? No thank you. Datefix is leaving our blood sugar happy on our next hike, before our next swim, and during our next workout with clean carbs delivered perfectly and portably.
- PWR^UP – Chocolate-Flavored Dip with Collagen Peptides – Put a lock on your refrigerator because you’ll need to hide this from your family and maybe even yourself. PWR^UP is truly reimagining what protein can be. This chocolate dip can be a fun addition to a fruit plate or charcuterie board, eaten straight up, or drizzled into your favorite beverage. The ways to PWR^UP are endless!
Summer Essentials
- Bowl & Kettle – Mexican Street Corn Grits – On a hike? Backpacking? Simply on the go? You wouldn’t know – this feels like a high quality, seated dinner – anywhere you go.
- Fishtown Pickle Project – Zesty Sweet Garlic Pickles – Mouthwatering, make-your-tastebuds-go-wild pickles. Period.
- Lottie’s Meats – The Lottie – High quality, serious flavor. This is meat done right. A fan favorite for kids and adults alike.
Supplements
- A.I.M. Nutrition – Sleep MeltinStrips – We love the format that A.I.M. is delivering their supplements in – a melting strip! Goodbye to classic pill formats and hello to A.I.M. – we also love the compact nature of the packaging – no clinking around – it helps make taking your favorite supplements easy and discreet – no water needed.
- Carmel Berry Company – Eldie Daily Elderberry Gummies – Finally! An elderberry supplement that’s built the way nature intended – sweetened only with nature – fruits! We’d go for these over a sugar-filled elderberry supplement any day.
- HUĀ Wellness – Lemon Whole Food Magnesium Powder – No more super salty magnesiums needed in your medicine cabinet – HUĀ is changing the game with their flavored magnesium powders that make us think magnesiYUM.
Sweet Snacks
- Chunk Nibbles – Toffee Sweet and Salty Clusters – These will definitely satisfy your sweet tooth – our tastebuds were firing off like crazy. You may need to assign someone the task of taking the bag away from you.
- Evie’s Snacks – Cinnamon Churro Pecans – The freshest pecans we’ve ever tasted – matched with an undeniably delicious coating. It doesn’t get better than Evie’s – they grow their own pecans!
- Kelsi’s – Mint Chocolate Crunch Brownie Batter Bites – We love the Kelsi’s story and we love the taste of their brownie batter bites – rich, delicious and yet we don’t feel regret after – sweetened only with honey and dates!
- Byte’m – Cookies and Cream Brownie Bites – Why make a batch of brownies when you can just Byte’m? Gooey and delicious just like homemade brownies – minus all the work!
- Ocemiam – L’Amande Almond Baby Cake – Super simple ingredients, super delicious – these taste like they’re bakery fresh – we can’t believe how moist and fluffy these are!
Sustainability with Green Spoon
- Root and Splendor – Hush Blend Laundry Detergent – Sustainability is at the forefront of what we do here at Root and Splendor. To begin with, our laundry detergent is an eco-friendly formula. Every ingredient we use is not just a natural ingredient, but is also safe for people and planet. Biodegradable, our laundry detergent is sewer, septic and grey water system safe. We add no water to the formula, so it protects earths most natural resource. Beyond the formula, our laundry detergent is packaged in a sustainable eco-friendly bag-in-box packaging. This format reduces plastic by up to 95% and reduces the overall carbon footprint of the package by 800% compared to the plastic jug. While not the perfect package, it is a huge step in the right direction in eco-friendliness and sustainability.
- Trenchers Farmhouse – Papardelle – Trenchers Farmhouse is a value-added fresh pasta company bringing fresh traditional wheat & egg-based fresh pastas and gluten-free fresh pasta to Vermont’s Northeast Kingdom and the greater northern New England. Trenchers provides products rooted in Italian tradition, highlighting sustainable New England agriculture. Trenchers Farmhouse manufactures two value-added, bronze die-extruded, fresh pasta lines. Trenchers Farmhouse is a family-owned, regenerative farm, where heritage breed hens are raised on lush Vermont pasture and fed certified organic soy-free feed. We are a proud, value-added producer, with 88.6% of the eggs in our 2024 production originating from our flock of laying hens, which has grown from 50 to 750 in five years. Each morning, we hand-pick only the best eggs and mix them with organically grown, 100% New England wheat from small family-owned farms to handcraft over 21 different types of pasta that bridge traditional Italian techniques passed down from generation to generation. By mid-2025, our farm and sustainable pasture system will achieve certified organic status. Building the health of our soil and the richness of our eggs through an integrated, organic pasture management system is vital to our brand reputation and product quality.
- B-SIDES – Ranch Crunch Puffs – B-SIDES was founded on the belief that sustainability should be embedded into every layer of the food system – from ingredients to packaging to logistics. Our Crunch Puffs are made using upcycled oat and corn ingredients that would otherwise go to waste during the production of oat milk and grits, respectively. Our manufacturing partners, Renewal Mill, source their oats from independent oat milk producers, helping us rescue valuable nutrition, reduce emissions, and conserve water through a more circular supply chain. We’ve spent years developing a formulation that makes these challenging upcycled ingredients both functional and snackable – something few brands have attempted at scale. We also prioritize sustainable packaging: our pouches are 100% home-compostable, our shipping boxes are made from post-consumer recycled materials, and we use water-activated tape to keep the entire process plastic-free. Upcycling isn’t a marketing gimmick for us – it’s the foundation of everything we do, and a real opportunity to help reimagine how our food system treats waste.
- Viv for Your V – Organic Cotton Tampons – Viv’s 100% Organic Cotton tampons are free from dyes, chemicals, and other toxins. Following the study that revealed harmful chemicals found in a majority of leading brands, Viv’s organic cotton tampons went VIRAL with a 3,000 person waitlist for their transparent, non-toxic period care.
- Roaring Fork Mill – Rye Flour – Here at Roaring Fork Mill, all of our grains are grown by Colorado farms using organic and regenerative practices. We have a strong bias to ancient and heritage wheat varieties that require fewer inputs and protect the topsoil of nutrients, and all of our grain is non-GMO. We mill for performance and flavor. That’s why our flours are ground on a traditional stone grist mill. Since stone mills grind at a slower speed and cooler temperature, our flours retain the natural oils of the wheat berry, the heart-healthy germ, and the fiber-packed bran. This process spreads oil throughout the flour, leaving you with easily digestible, nutrient-dense, and richly flavorful foods that are healthier for both you and the planet. All Roaring Fork Mill flours are unbleached and unbromated.
CONGRATULATIONS TO OUR FINALISTS!
Huge thank you to all brands that participated in this year’s awards – we encourage you to apply again next year – stay in the know via our newsletter, Slack, and social media where we will announce the opening of the 2026 Awards next year!
DON’T MISS OUR LIVE SHELFIE AWARDS CEREMONY: WEDNESDAY, SEPTEMBER 3RD 12:3OPM ET / 9:30AM PT.
Join our Director of Marketing and Community, Patricia Menegoto and our Editor, Caitlin Bricker as they announce the 2025 Shelfie Winners LIVE on YouTube — register now so you don’t miss out on the live announcements!
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