Introducing the Startup CPG Section for Newtopia Now 2025!
We are so excited to introduce our Startup CPG Section at Newtopia Now 2025, featuring 20 new and emerging CPG brands, with 60% female founded and nearly 50% minority-owned.
We are proud to partner with New Hope to offer first and second time exhibitors access to a discounted exhibiting rate, allowing many to exhibit who might not otherwise be able to afford it. Located between the Glow and Thrive neighborhoods, the Thrive section highlights the latest in conscious CPG health and wellness and better-for-you foods representing the future of advanced nutrition – it’s where better-for-you meets breakthrough, while Glow is the destination for conscious beauty and holistic wellness products.
The Startup CPG booth is located in the Thrive neighborhood #1214.
Don’t miss Startup CPG events happening off the show floor – no badge needed to register / attend these events!:
- Wednesday, 8/20 @ 1pm MT: The CPG Ops Table Luncheon powered by Doss – APPLY NOW
- Wednesday, 8/20 @ 6pm MT: Denver Grocery Run – REGISTER NOW
- Thursday, 8/21 @ 7pm MT: Startup CPG Discotopia – REGISTER NOW
- Friday, 8/22 @ 6pm MT: Startup CPG Founder Dinner @ Newtopia Now 2025 – REGISTER NOW
GLOW
BEJOU
BEJOU’s mission is to relieve the daily stress of people with sensitive skin face when trying to treat dark spots, breakouts, and early signs of aging, never knowing which product might set them off.They provide hypoallergenic, fragrance-free, clinically backed skincare made specifically for hypersensitive skin, powered by Chontaduro. A South American fruit and the first natural retinol alternative of its kind used in skincare, proven to be as effective but gentle on reactive skin. Each formula brings the mind-to-body connection into focus, using neurocosmetic science to help calm the skin and the nervous system at the same time. Made for every SKINdividual ready to feel seen, safe, cared for and supported by the results they can trust.

iCalm
We believe everyone deserves access to effective, reliable solutions for their mental health. Our Stress Relief Shots are designed to provide calming relief from anxiety, helping you live a more balanced and fulfilling life.
We’re committed to making mental health care accessible to all, regardless of background or circumstance.

My Neighbor’s
My Neighbor’s is on a mission to revive ancestral skincare and reconnect people to the land through regenerative ingredients and time-honored practices. Rooted in the Hudson Valley and powered by mother-led intuition, we create deeply nourishing skincare that honors the simplicity of nature and the richness of tradition. More than just a line of tallow-based balms and botanical oils — we’re cultivating a movement toward slow, sustainable beauty. One that supports local farms, celebrates craftsmanship, and invites everyone to care for their skin the way we care for our earth.

Panic Panties
Impromptu sleepover? Unexpected layover? Peed a little…Leaked a lot? Or perhaps your betty’s kinda sweaty…
Meet Panic Panties! These pre-washed, ultra-portable panties were thoughtfully designed for women on the go. Buy them when you need a fresh pair fast or stash them in your bag for life’s unexpected moments. The company’s three female founders are on a mission to bring nontoxic, department-store-quality underwear to convenient places—for women in a pinch or everyday wear!

Wangi Wellness
“Wangi,” meaning fragrant in Malaysian, offers shower mists made in the USA that support mental wellness and overall health by using scent to uplift mood and calm the mind. The brand is reimagining shower wellness with all-natural, plant-based formulas that elevate daily self-care. By blending spa-level indulgence and clean beauty, Wangi’s goal is to make shower mist an essential part of your daily self-care routine—like toothpaste, soap, or deodorant—highlighted by its convenient aromatherapy.

THRIVE
Alchemy of Food
Truff was the hype. Hot honey is the heat. But what’s the next big flavor obsession?
Alchemy of Food is the breakout brand turning heads—and taste buds—with bold, clean-label sauces crafted from nature’s finest ingredients. We’re talking all-American honey, pure maple syrup, and globally inspired spices, brought together with real chef-level care.
No junk. No gimmicks. Just flavor magic in every bottle.
The condiment revolution is here — and it’s alchemical.

Brause
Brause brings Germany’s craft soda tradition to the USA with a premium, health-conscious twist. Made with 2-4 natural ingredients, our Apple Soda, Malt Beer, and Malt Soda offer bold, vibrant flavors like crisp apple, zesty lemon, and toasted barley, without added sugars, alcohol, or synthetic additives. Enjoy guilt-free refreshment for any occasion, from road trips to BBQs, all year round. Proudly crafted in the USA, Brause delivers clean, honest drinks with elevated taste.

CARINARA
We love pasta, but red sauce gave us heartburn. Introducing CARINARA—a tomato-free pasta sauce that delivers on flavor, without regret. Handcrafted in the Midwest with fresh, clean ingredients—CARINARA serves nostalgia without tomatoes, artificial sweeteners, allergens, or nightshades. Enjoy your favorite foods again. Less Upsetti. More Spaghetti!

Chara Greek Frozen Yogurt
Chara is reimagining indulgence with Greek frozen yogurt that’s clean, protein-packed, and full of live probiotics. Founded by a college grad who spotted two cultural cravings—an obsession with Greek yogurt and a nostalgia for the froyo era—Chara brings that joy back to the freezer aisle, reinventing froyo’s “healthy treat” reputation. No artificial flavors, no junk—just real ingredients and classic flavors. With a playful, premium vibe, Chara is building a community around gut-friendly desserts that taste as good as they make you feel!

Desilvestri Organics
Desilvestri Organics is a family-owned brand from Colombia, rooted in over 30 years of agricultural tradition and a deep passion for real, clean food. In 2021, we launched our line of handcrafted sauces made exclusively with organic, non-GMO ingredients sourced from local farmers. Our mission is to bring bold, authentic Latin American flavors to the world while promoting health, sustainability, and transparency. We are committed to improving the quality of life of our farmers and their families, and to contributing to the sustainable development of both our local communities and our customers.

Essential Candy
Essential Candy creates functional botanical lozenges made with organic ingredients, supporting well-being in areas such as digestion, energy, sleep, relaxation, and superfood Cacao blends. Manufactured in the US at their GMP Certified facility, Essential Candy offers plant-powered, non-GMO, gluten-free, vegan, and preservative-free products. As a certified woman-owned business, they are dedicated to sustainability and social responsibility, donating bags of products to individuals facing health challenges. Essential Candy blends wellness, quality, and purpose in every product.

Food with Roots
Food with Roots is a Black-owned, culturally driven food company bringing diversity to grocery shelves. Our mission is Sharing Soulful Stories Through Food. At the forefront is our Classic Pimento Cheese, a bold and flavorful reintroduction of a Southern staple, crafted to honor its heritage while appealing to modern tastes. Sweet, tangy, rich and bold, Food with Roots Pimento Cheese is a new take on an old classic. Food with Roots is creating space for southern flavors in the mainstream and reshaping the way communities connect through food.

GOBBi
At GOBBi, we blend the comfort of savory broth with the functional benefits of tea (Caffeine + L-theanine) to create ‘savory tea.’ We offer a better way to stay energized and focused, without relying on the same-old sweet energy drinks or tea and coffee. We use clean, functional ingredients to craft bold, broth-inspired teas for savory satisfaction. Whether you’re a little hungry and tired at your desk, need a pre-gym boost, or need something satisfying to keep going, GOBBi is there.

High Ground Elixir
High Ground Elixir is what happens when flavor and function throw a taste rave. We blended five adaptogenic mushrooms, brain-loving nootropics, and thirst-quenching electrolytes into a sparkling drink that boosts mood, energy, and hydration—without the crash. Sustainably sourced and packaged in 100% recyclable cans, it’s wellness with a side of “damn, that’s delicious.” Founded by a female Asian immigrant who believes mushrooms are nature’s secret weapon, we’re bringing you freaking delicious functional fungi. Claim the High Ground.

Jubilee’s
Jubilee’s mission is to relieve the stress 70% of parents experience every single day fighting with their kids to eat healthy. They offer a clean, dessert-flavored milk packed with vitamins, protein, hidden veggies and 0 added sugar. It comes in fun, nostalgic flavors such as Chocolate Chip Cookie, Strawberry Shortcake and Banana Cream Pie.

Keya’s Snacks
Built on flavor and backed by culture! Leveraging Indian heritage on beloved American snacks. At Keya’s snack company we make kettle cooked potato chips with Single origin organic whole spices directly from India, potatoes from America! In pursuit of my Indian American Dream! Chef curated, global flavors, gluten free, vegan, non gmo, no trans fats – Just joyful and flavorful! Spiced, not spicy!

Māla girl
Māla girl brings instant access to feel good flavors on the go and in the kitchen. Boxed broths are boring. Soup bases and bouillons need a detox. Māla girl is the all in one superfood broth powder that’s instant just add hot water. Feed your soul with comforting classics or global flair with ingredients your body deserves. 2 convenient sizes for retail. Plant Based, Gluten Free, Women Owned, Allergen Friendly. Organic and single origin ingredients.

Motiv Matcha
Motiv Matcha is a first-of-its-kind matcha gummy delivering clean, plant-based energy in a convenient, on-the-go format. Each gummy combines organic matcha with powerful adaptogens like cordyceps, reishi, rhodiola, and ginseng to support focus, stamina, and stress resilience. This innovative supplement is vegan, gluten-free, non-GMO, and crafted with clean-label ingredients for mindful, health-conscious consumers.

Nowhere Bakery
Nowhere Bakery is a premium dessert company creating nostalgic treats made with uncompromisingly clean ingredients — no gluten, dairy, refined sugar, grains, or seed oils. Founded out of necessity by Saphira and Maurizio, the brand exists to redefine indulgence for people with food sensitivities, autoimmune conditions, or simply high standards.
Its mission is to make desserts that feel as good as they taste — rooted in transparency, gut-friendliness, and joy — without ever sacrificing flavor or integrity.

rootberry
rootberry makes naturally functional foods that hit all the right notes: crave-worthy flavor, satisfying portions, and clean, nutrient-dense ingredients. Everything is made from real food—no artificial anything, no shortcuts—and crafted to fuel energy, balance, and everyday wellness. Always 100% plant-based, gluten-free and allergen-friendly, and seriously delicious. It’s food that works hard for you and makes you feel good… food that loves you back.

Släcka
The Problem: Between Meal snack cravings often lead to unhealthy choices, driven by low energy, stress, or dehydration. The Solution – Släcka: A scientifically formulated beverage to support physical and mental well-being, naturally curbing cravings. Släcka comes from the Swedish word meaning “to quench”. Rooted in Scandinavian simplicity and strength, the name reflects the brand’s mission to empower individuals knowing that they are in control, helping you conquer cravings and stay on track with your goals. This isn’t a quick fix; it’s a formula designed to support your body’s natural systems and help you feel more in control of your cravings.

Vitaminis
Vitaminis is a clean-label functional beverage brand offering tasty, nutrient-rich juice shots for immune support, gut health and daily greens—with no added sugar, no strong flavors, and no refrigeration required. With 40% of people unable to swallow pills and shots growing 49% last year, Vitaminis meets rising demand for experiential formats. Founded by Leslie Danford, we’re certified women-owned with a vision to expand into nutritious bites and sips. Each 2.5 oz shot is vegan, non-GMO, portable, and packed with fiber, probiotics, magnesium, and zinc. Now available in Sprouts! Give it a try here.

YÜJ Granola
YÜJ Granola was created to make clean, better-for-you snacks that actually taste good. After struggling to find food that fit her son’s health needs, our founder started making her own and YÜJ was born. Our soft-baked granola is vegan, gluten-free, soy-free, and seed oil–free, made for busy people who care about what they eat. We’re here to offer real food with real ingredients, and to make healthy snacking easier for everyone.

Don’t miss Startup CPG events happening off the show floor – no badge needed to register / attend these events!:
- Wednesday, 8/20 @ 1pm MT: The CPG Ops Table Luncheon powered by Doss – APPLY NOW
- Wednesday, 8/20 @ 6pm MT: Denver Grocery Run – REGISTER NOW
- Thursday, 8/21 @ 7pm MT: Startup CPG Discotopia – REGISTER NOW
- Friday, 8/22 @ 6pm MT: Startup CPG Founder Dinner @ Newtopia Now 2025 – REGISTER NOW
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