Vol. 127 - NO. 39

BlogNewswire Startup CPG

SINCE 2019

Startup CPG Newswire:
UNDO Gummies Launches in 116 Raley’s Stores Across Northern California and Nevada

PRESS RELEASE — NEWS PROVIDED BY Gigi Avendano for UNDO Gummies

LOS ANGELES, CA (JULY 2026)UNDO Gummies®, the functional wellness brand rethinking how people drink, today announced its expansion into 116 Raley’s stores across Northern California and Nevada. Arriving just in time for the Fourth of July, the launch marks the brand’s first major move into traditional grocery retail, meeting consumers exactly where they are with a smarter way to celebrate.

UNDO was built for a new generation that wants to enjoy the night and own the morning. Rather than addressing a rough morning after the fact, UNDO is designed for proactive prevention — two juicy, tropical-flavored gummies taken before the first drink to support the body’s natural detox process and protect liver health while you enjoy the moment.

“We created UNDO to make recovery smarter, simpler, and genuinely fun,” said Ben Delamont, Co-Founder and CEO. “Bringing UNDO to Raley’s marks an important step in making this category more accessible in the grocery channel, giving shoppers an easy, effective solution that fits seamlessly into their routines, whether they’re prepping for a night out, celebrating a big moment, or simply looking to feel their best the next day.”

The brand’s origin is rooted in the lifestyle it supports. Co-Founders Ben and Jen Delamont met at Wynn’s Encore Beach Club in Las Vegas and fell in love — but as they kept celebrating, the mornings kept catching up. The turning point came when Jen discovered Dihydromyricetin (DHM) while visiting family in South Korea. Though DHM was a proven game-changer for alcohol metabolism, it only existed in unappealing formats. After 18 months of R&D, the founders partnered with CMO Kevin Mai to reimagine the delivery system as a sleek, delicious, and shareable gummy.

UNDO’s formula is built on clean, research-backed ingredients:
DHM: A powerful antioxidant derived from the Japanese Raisin Tree that enhances alcohol metabolism and supports liver health. Zero cannabis or THC.
The Nightlife Blend: Milk Thistle, Vitamin B12, Magnesium, and Zinc working synergistically to boost hydration, support liver function, and promote clear thinking.
Clean Formula: Natural, vegan, gluten-free, non-GMO, and Made in the USA.

The Raley’s expansion comes during a period of rapid momentum for UNDO. Resonating with a new generation of health-conscious social drinkers, UNDO has quickly translated into real-world retail presence, becoming a nightlife staple at all MGM Resorts and Wynn Las Vegas properties, and is available in select 7-Eleven locations, ABC Stores, and over 1,000 convenience stores across Southern California, Tennessee, and Kentucky. The grocery launch builds on that national footprint, marking UNDO’s next chapter, from social phenomenon to mainstream staple.

About UNDO Gummies®

UNDO Gummies® is a Los Angeles-based wellness brand disrupting the hangover support category with a culture-first approach. Powered by DHM, milk thistle, Vitamin B12, and electrolytes, UNDO’s science-backed formula supports liver health and hydration in a gummy format. Wrapped in loud pink packaging, UNDO thrives at the intersection of nightlife, pop culture, and social media, speaking directly to Gen Z, Millennials, and conscious drinkers. Founded in 2025 by Ben Delamont, Jen Delamont, and Kevin Mai, UNDO has scaled to 1,000+ retail doors in year one. Visit undogummies.com or follow @undogummies on Instagram and TikTok.

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