Startup CPG Newswire:
Luba Libations Selected as Emerging Brand for 2026 Nourishing Change Conference

PRESS RELEASE — NEWS PROVIDED BY Christiana Trapani for Luba Libations

STURGEON BAY, WI (APRIL 2026) — Luba Libations, a Wisconsin-based non-alcoholic cocktail company, has been selected as one of 117 Emerging Brands for the 2026 Nourishing Change Conference, hosted by Kroger and Hy-Vee. The event will take place in Des Moines, Iowa, June 2–4, 2026, and will feature a group of brands selected from more than 400 applicants.

The selection provides Luba Libations with the opportunity to present its non-alcoholic cocktail products to retailers and industry leaders attending the conference.

“At Luba Libations, we believe good drinks should bring people together, no matter the occasion,” said Christiana Trapani, co-founder. “We are honored to be selected for the Nourishing Change Conference and look forward to sharing our products with attendees.”

Conference attendees will be able to sample Luba Libations’ ready-to-drink cocktails, which are designed to be consumed as-is or used as mixers.

Luba Libations offers a range of non-alcoholic cocktails, including Grapefruit Paloma, Cranberry Cosmopolitan, Lime Margarita, and Kyiv Mule. The products are made with ingredients such as fruit juice and natural flavors. The company has received recognition at industry competitions, including the International Non-Alcoholic Competition and the PR%F Awards.

Luba Libations was founded in Wisconsin by Christiana and Nic Trapani. The brand draws inspiration from the founders’ family traditions centered around hospitality and shared experiences.

About Luba Libations

Luba Libations is a non-alcoholic beverage company based in Sturgeon Bay, Wisconsin, founded by Christiana and Nic Trapani. The company produces ready-to-drink non-alcoholic cocktails made with fruit juice and all-natural ingredients, including flavors such as Grapefruit Paloma, Cranberry Cosmopolitan, Lime Margarita, and Kyiv Mule.

Luba Libations has received recognition at industry competitions, including the International Non-Alcoholic Competition and the PR%F Awards, and draws inspiration from family traditions centered around hospitality and shared experiences.

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