Startup CPG Newswire:
Birdie Bakes Co Launches on Good Eggs

PRESS RELEASE — NEWS PROVIDED BY Victoria Tawney for Birdie Bakes Co

AUSTIN, TX (MARCH 2026) — Birdie Bakes Co, a family-first brand founded by two moms, has launched on Good Eggs, bringing its easy-to-bake muffin mix with real fruits and vegetables to the online grocery marketplace.

The launch marks an important milestone for the emerging brand, which debuted in September 2025 with a mission to help busy families get real nutrition into foods kids already love. As Birdie Bakes Co continues to grow, the company is focused on meeting families where they are and making everyday baking nutritious, mess-free, and delicious.

“2025 was the year we introduced Birdie Bakes Co to families for the first time,” said Katie Nugent, Co-Founder of Birdie Bakes Co. “In 2026, our goal is to help as many busy families as possible by showing up where they already shop.”

“Partnering with Good Eggs, a retailer that cares deeply about real food and thoughtful sourcing, felt like a natural first step,” said Victoria Tawney, Co-Founder of Birdie Bakes Co. “We’re excited to see what the rest of the year has in store as we continue focusing on thoughtful retail partnerships.”

Good Eggs is known for connecting customers with thoughtfully sourced food from trusted producers, making it a natural fit for Birdie Bakes Co’s mission of helping families make simple, nourishing choices at home.

Birdie Bakes Co’s Banana Muffin Mix is now available for purchase on GoodEggs.com

About Birdie Bakes Co

Birdie Bakes Co makes the first easy-to-bake muffin mix with real fruits and veggies in every bite!

With wholesome ingredients like banana, apple, carrot, and sweet potato, each mix delivers kid-approved flavor with fiber and protein from real produce – no weird stuff. And with 50% less sugar than most leading muffin mixes, Birdie Bakes Co makes baking healthier muffins, easy, mess-free, and delicious.

Founded by two moms frustrated by the lack of convenient, nutritious options, Birdie Bakes Co creates easy baking wins for busy families. Small-batch blended in Dallas, Texas, the brand is on a mission to prove nourishing your family doesn’t have to be complicated or boring.

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