Startup CPG Newswire:
AVVIKA Introduces Unique Caffeine-Free Energy Drink

PRESS RELEASE — NEWS PROVIDED BY Doug Resh for AVVIKA

Irvine, CA — August 13, 2024 — Dyverg Brands, LLC, announces the official launch of AVVIKA, a caffeine-free energy drink. AVVIKA is designed to provide a natural boost without caffeine-related side effects. It combines science-backed ingredients with on-trend flavors.
AVVIKA, derived from the Swedish word meaning “to deviate” or “to diverge,” encourages consumers to embrace an unconventional spirit. The beverage targets health-conscious professionals and active lifestyle enthusiasts, promoting gut health and sustained energy release.

Holden Rouse, CEO of DYVERG Brands, LLC, emphasizes the brand’s commitment to authenticity. Rouse states, “Our commitment to authenticity shines through in our flavors, they create a memorable taste experience. We wanted to formulate a beverage that may support managing stress, enhancing energy, and promoting mental clarity. Ensuring a balanced lift without the caffeine buzz.”

AVVIKA’s flavors pay homage to vibrant global cities:
1. Los Angeles: Reflecting creativity and energy, AVVIKA blends frozen berry and zesty citrus, evoking the classic nostalgia of Rainbow Sherbet.
2. Tokyo: In this city where tradition meets modernity, AVVIKA features juicy cherry and exotic yuzu citrus, symbolizing the harmony between natural ingredients and nutritional science.

Doug Resh, CMO of Dyverg Brands, LLC, acknowledges the importance of health-conscious choices. AVVIKA’s flavor profile is central to consumer preferences. Recent data from Innova Market Insights reveals that 83% of women aged 18-34 have consumed energy drinks in the past three months. This surge in engagement among younger female consumers is a key driver behind the category’s robust growth. In fact, it’s the younger women who are propelling the rise of category disruptors like AVVIKA.

Resh says, “Younger women, discerning and health-conscious, have emerged as pivotal consumers of sugar-free energy drinks. Their preference? Beverages that not only invigorate but also carry strong Better-For-You (BFY) claims. For AVVIKA, this focus on health and wellness isn’t just a trend; it’s a guiding principle woven into our brand’s DNA. As we launch our innovative caffeine free energy drink, we recognize that our marketing strategy must echo this commitment, resonating with the mindful choices of our audience.”

About AVVIKA

Our mission is to redefine energy drinks by empowering individuals to embrace their distinct paths while enjoying refreshing, unconventional beverages that nourish both body and soul, leaving a positive impact on people and the planet. AVVIKA is a forward-thinking beverage brand that believes in elevating everyday moments. Learn more at www.drinkavvika.com.

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