Introducing Startup CPG’s Foodservice Tracker

Dreaming of getting your CPG brand into foodservice but don’t know where to start? Now you do.

The Startup CPG Foodservice Tracker helps brands understand 1,500 operators and distributors spanning over 300,000 locations. We’re listing:

• Locations
• Channels
• Contract management company
• Distributors
• Buyer LinkedIn profiles

And the best part? For each account, insider notes and even a star rating for ‘early brand prioritization’ to help you understand the best place to start. This is a free resource for the community, our hope is it will save you time and effort trying to compile it for yourself.

As always, we recommend you use it with intention – first designing your overall strategy (which channels/segments/regions/distributors/management companies to focus on) to give yourself the best chance of success.

“The foodservice channel is massive, and for me, harder to navigate than retail. We wanted to build the first ever resource like this giving brands a major head start. A big thanks to Jenna Cameron for all her help, and to our community of beta testers.” – Daniel Scharff, Founder & CEO of Startup CPG

“I hope this tracker helps emerging brands cut through the complexity of foodservice—clarifying how the channel works, where the best opportunities lie, and how to approach it with greater focus and confidence.” Jenna Cameron

Keep your eyes peeled on our Slack and via Eventbrite – we will be hosting a webinar to demo the tracker for you.

The Foodservice Tracker is available for free via the following link:

Startup CPG’s Foodservice Tracker

Video demonstration will soon be available inside the tracker.

Want to be added to the tracker or have updates that we can make? Reach out to data@startupcpg.com