Introducing the Startup CPG Section for Newtopia Now 2026!
We are so excited to introduce our Startup CPG Section at Newtopia Now 2026, featuring 32 new and emerging CPG brands, with 84% female founded and over 40% minority-owned.
We are proud to partner with New Hope to offer first and second time exhibitors access to a discounted exhibiting rate, allowing many to exhibit who might not otherwise be able to afford it. Located in the Thrive neighborhood, the Thrive section highlights the latest in conscious CPG health and wellness and better-for-you foods representing the future of advanced nutrition – it’s where better-for-you meets breakthrough.
The Startup CPG booth is located in the Thrive neighborhood #1622 – and we are surrounded by these 32 excellent CPG brands – come visit us!
Oh! Don’t miss Startup CPG events happening off the show floor – no badge needed to register / attend these events!:
- Tuesday, 8/18 @ 5pm MT: Denver Pitch Slam with Advantage Solutions – APPLY TO PITCH / GET TICKETS
- Wednesday, 8/19 @ 6pm MT: Denver Grocery Run – GET TICKETS
Aplós
Aplós is a premium, functional non-alcoholic beverage brand that is reinventing the way people drink and reimagining the bar of the future.
Aussie Select
Aussie Select redefines charcuterie through premium, fully cooked Lamb options—responsibly sourced, halal-certified, and chef-crafted—making global flavors easy to enjoy for boards, entertaining, and everyday protein moments.
Banagua
Banagua is here to make better hydration simple. We turn real bananas into a refreshing, single-ingredient drink that tastes great, supports active lives, and proves that doing things the right way can also be the delicious way.
BARI
BARI is America’s first Asian baby food brand that blends Asian food traditions with uncompromising food safety and nutrition standards. Through clean ingredient sourcing in South Korea and patented processing technology, we make it easy to choose for health.
Benibites
Benibites’ mission is to make the Japanese sweet potato the new superfood hero by sharing traditional Japanese snacks and their natural health benefits through simple, delicious, and sustainably made products.
Cactus Crunch
Cactus Foods is on a mission to transform cactus into delicious, sustainable snacks inspired by global flavors, delivering bold taste, satisfying crunch, and better-for-you ingredients that are good for both people and the planet.
Cria
To return to you the joy and ease of having a healthy head of hair without side effects
FOLKLAND
Our Mission?
Ignite passion in organic, regenerative farming and unite urban and rural communities with what we all deserve—
Real Food.
Garam Goddess
Garam Goddess creates Indian-inspired hot sauces made with clean ingredients and bold, balanced heat. Inspired by childhood flavors and built for modern kitchens, we help curious cooks add depth and spice to everyday meals.
Gato Dates
Gato’s mission is to redefine indulgence by creating better-for-you sweet treats that feel luxurious, intentional, and joyful – proving you don’t have to choose between delicious and clean. We craft products with simple, premium ingredients that elevate everyday rituals and make sweetness a moment to savor, not avoid.
HOL Health Club
HOL Health Club™ is much more than a product. It’s a movement to bring honesty, quality, and wellness back to food, and to remind everyone that being healthy doesn’t have to be hard…it can be easy and enjoyable.
Keya’s Snacks
Built on flavor, backed by culture! Leveraging Indian flavors on beloved American snacks!
Kloo
Kloo is a Q Grader coffee sommelier-founded brand offering single-origin Craft Coffee Concentrate that is 12× more concentrated than regular coffee, roasted and hand-brewed using rare beans. Kloo’s mission: the best coffee should be defined by craftsmanship, not complexity.
La Vie Tea
La Vie Tea offers caffeine-free herbal teas made from whole, mineral-rich plants traditionally consumed in France. Our blends are designed to be part of daily life—teas you drink not only for flavor, but because they’re naturally good for you.
Masala Gossip
Masala Gossip crafts Indian simmer sauces and chili crisps that make it easy to enjoy the rich and vibrant flavors of Indian home cooking in a way that’s simple, clean, and delicious.
Muffits
At Muffits, we blend the nostalgic comfort of homemade muffins with protein-packed nutrition for a soft, guilt-free snack made with real ingredients. Perfect for fueling your busy day.
Noodo
Noodo exists to fill the gap between mass-market mediocrity and overly clinical “health food.” We believe you shouldn’t have to choose between taste and quality, between family-friendly and diet-friendly, between fun and functional.
Ocemiam
Ocemiam brings French artisan cakes to U.S. grocery store. Made with high quality ingredients, clean and natural.
Party Of
Normalize Asian flavors in conventional grocery and raise the bar for what better-for-you snacks are allowed to taste like: not cardboard, but bold, craveable, and culturally rooted
Posana
Making protein exciting through diverse flavors and ingredients
Preme Foods
Preme offers gentle gut-building hydration for sensitive stomachs. Using FODMAP-friendly prebiotics and mineral balance, we are SIBO and IBS safe, and support digestion without bloating—offering a more thoughtful, inclusive approach to gut health. We are rooted in personal experience, backed by science, and inspired by ancient traditions. Prime your gut with Preme.
Rif Care
Rif Care is leading a conscious shift toward period care that’s better for our bodies and the planet, combining safer materials with education to empower people to understand and trust their cycle.
Sap’s Original
Sap’s stands for Supporting Active People and it starts with artesian spring water followed by an electrolyte + adaptogen + amino stack that does the work. No carbonation, caffeine, colors or added sugar; everything your body needs to perform at your best.
Sappy
Sappy is a modern line of coconut sugar syrups crafted with real, pantry ingredients and designed to deliver natural sweetness without the cane sugar.
Shooka Sauce
Shooka makes cultural cooking effortless with Mediterranean-spiced sauces inspired by Shakshuka. Shooka is just the sauce, you add the eggs or Shooka your way! We celebrate the mixing and melding of cultural flavors to create new recipes, flavors, and experiences.
Sunbear
Sunbear is redefining everyday hydration with delicious sparkling beverages powered by real fruit and naturally occurring electrolytes, bringing refreshing hydration to every occasion without added sugar, sweeteners, or powders.
The Conscious Bar
The Conscious Bar is one of the fastest-growing premium chocolate brands,
leading a new wave that’s reshaping how people experience, value, and imagine
the future of chocolate. We craft ethically sourced, date-sweetened chocolate with
zero plastic and 100% feel-good vibes.
TIARA
TIARA’s mission is to help change breast cancer outcomes from 1 in 8 to 1 in 20 women by 2050 by educating families about ingredients and creating safe, effective, sustainable personal-care products that make prevention part of everyday life.
TIPS Chips
TIPS exists to make real, traditional ingredients accessible again. We’re bringing back tallow-cooked potato chips made with simple, honest ingredients at an everyday price—because better food shouldn’t require sacrificing your health or your wallet.
TruCrumb
TruCrumb treats are premium, ready-to-bake, frozen gluten-free treats that create a bakery experience at home with globally-inspired flavors and modern functional benefits! We’re reimagining “dough to go” with a high-end twist, available to everyone, while driving food awareness and inclusivity.
Varah Gourmet Luxuries
To elevate everyday snacking by creating distinctive, globally inspired snack mixes that deliver bold, uncompromising flavor through thoughtfully sourced, minimal ingredients. We are committed to craftsmanship, ingredient integrity, and beautiful presentation that makes snacks taste exceptional and feel special.
YUJ Granola
We believe food should heal, not harm. Our soft-baked snacks are made with simple, functional ingredients to fuel your body, support your health, and elevate everyday nutrition.
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