Expo West 2025: Exclusive Discount Code for Startup CPG Brands – Badge Prices Have Increased!

Price Increase

If you’re thinking about attending Natural Products EXPO West March 4-7, 2025, be aware that ticket prices have increased drastically for various ticket types.

General badge pricing for brands looking to walk the show floor and simply attend the show is $2,500 with early bird pricing through December 31st, which then increases to $3,500 until March 2nd. For service providers, pricing is between $3,000 to $4,500 depending on when you register. New Hope Network instituted this price change to make the show a better experience for exhibitors after receiving feedback from the Expo community.

If you’d like to exhibit, note that Expo has booths available at the Fresh Ideas Organic Marketplace on Tuesday, March 4th for $1,995 which includes 2 badges for non-exhibitors of the main event – this is subject to change upon availability.

Exclusive Startup CPG Discount

There’s good news – Startup CPG has partnered with New Hope Network to extend a serious discount code to Startup CPG community brands. This discount code will let CPG brands* attend the show for $1,500 – a 67% discount compared to last year’s early bird pricing of $1,395.

*Please note this discount is extended only to brands manufacturing CPG products. Industry service providers and businesses who are not manufacturing CPG products are not eligible for the discounted rate.

“As part of our commitment to the entrepreneurial journey for emerging brands, Expo West continues to provide accessible entry points. Early-stage brands will have opportunities to explore the show floor, engage with content, and connect with industry leaders without the need to exhibit, preparing them for future participation”, said New Hope. “Eligible Startup CPG brands can access the event at a significantly lower price using Startup CPG’s exclusive promo code. This allows early-stage companies to evaluate the event, make connections, and strategize for becoming exhibitors in the future. It remains paramount that we create the best possible experience for exhibitors, who rely on valuable interactions with retailers and service providers. At the same time, we are dedicated to nurturing early-stage brands on their journey to becoming future exhibitors.” 

DISCOUNT CODE: STARTUPEW25 – See all the updated badge prices here.

Volunteer Matching

We’re helping connect brands who need help manning their booth, and volunteers who would like to support them in exchange for a badge / ability to walk around the show when not working. For those exhibiting that would like help finding volunteers for their booth, please use this link to access our brand/volunteer matching form. 

Expo West First Timers

For those planning to attend/exhibit for the first time, we recommend our popular podcast episode on “How to Crush Expo West” (Apple/Spotify/YouTube).

Have a question about the CPG industry and want to learn from our community of 25k+? Join our Slack channel – we are serving up knowledge daily.