Vol. 127 - NO. 39

Blog Startup CPG

SINCE 2019

Emerging Brands Get Access to
Free Data From Startup CPG + NIQ

Did you know: Our exclusive data partnership with NIQ includes access to Byzzer, NIQ’s simplified data solution designed to deliver small businesses and emerging brands the most complete and clear understanding of consumer behavior.
The retail insights you need, simplified – at a price that fits your budget.
Data is currency. Anyone who’s ever been to a buyer meeting knows that. For too long, big CPG brands have had the competitive advantage, with big budgets and armies of analysts that bury the growth stories of today’s emerging brands.
Enter Byzzer by NIQ: The efficient and effective data solution to fit your budget. From ad hoc reports to weekly alerts to data on demand, Byzzer helps you translate data into insights you can act on – all in a user-friendly platform powered by NIQ’s market data (including Whole Foods!).
Take your retail data fate into your own hands with Byzzer:

  1. Easy-to-use: No dedicated analyst or special training required
  2. Affordable: Annual plans (120 reports!) at a price that makes sense for your small business
  3. Customizable: Choose just the reports you need
  4. Self-serve: Buy only what you want on the spot. No need to wait for lengthy contract discussions or bids
  5. Presentation-ready reports: Run a report and drop it straight into your buyer presentation or use the Stories tool to auto-populate a retailer-ready presentation in minutes.


How can Startup CPG brands get free access?

Brands using Startup CPG’s custom Byzzer link will get free access to 3 reports. Just pick the brand/category you’re interested in, and immediately pull the data you need to make the impact you want.

(Pro tip – sign up for weekly alerts to get WEEKLY free data insights direct to your inbox.)

Run reports like:


Category and Brand Trend Report 

Top Ten Report

Competitor Comparison Report

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