Privacy Policy

By using our services, you agree to the practices described in this policy.

Information You Provide to Us

• Newsletter Signup: Email address, name, and any additional information you provide when subscribing to our newsletter
• Event Registration: Name, email address, company information, and other details you provide when registering for events through Eventbrite or Google Forms
• Slack Community: Information you share when joining our Slack workspace
• Contact Forms: Any information you submit when contacting us directly
• Partner Discount Applications: Information provided when applying for partner discounts or resources

Phone Numbers

Any phone numbers collected through our site, whether through webform or other means, will be used exclusively to communicate with you regarding our services and will never be shared or sold to third parties for promotional or marketing purposes.

Information Collected Automatically

• Usage Data: Pages visited, time spent on pages, links clicked, and other interactions with our website
• Device Information: IP address, browser type, operating system, device identifiers
• Cookies and Tracking: Information collected through Google Analytics, Facebook Pixel, and similar technologies

We use the information we collect to:

• Send you our newsletter and updates about community events, resources, and opportunities
• Manage event registrations and send event-related communications
• Facilitate access to our Slack community
• Provide access to partner discounts and exclusive resources
• Improve our website, content, and services based on usage patterns
• Respond to your inquiries and provide customer support
• Analyze and understand our audience
• Comply with legal obligations and enforce our Terms of Service

We use Klaviyo to manage our email communications. Here’s what you should know:

• Suppression Policy: If you don’t engage with our emails for 180 days, we’ll automatically suppress you from future sends (but Klaviyo retains your data to honor your subscription preferences)
• Unsubscribe: You can opt out at any time by clicking the “unsubscribe” link at the bottom of any email

You agree that our company and its agents may call or text you at any phone number (landline or wireless) that you provide to us, using an automated dialing system and/or a prerecorded message, for marketing services and/or account-related purposes, such as appointment confirmations, service alerts, billing and collection issues, or account recovery concerns.

You can manage your contact preferences by emailing us, calling us, or replying to text messages with “HELP” for assistance or “STOP” to unsubscribe. Reply “START” to resubscribe. Message and data rates may apply.

Message and data rates may apply.

We share your information with third-party service providers who help us operate our community:

Service Providers

• Klaviyo: Email marketing and newsletter management
• Slack: Community platform and communications
• Eventbrite: Event registration and ticketing
• Google (Forms, Analytics): Event registration forms and website analytics
• Facebook: Website analytics and advertising through Facebook Pixel

Other Sharing

We may also share information:

• With event sponsors or partners when you register for specific events
• When required by law or to protect our rights and safety
• In connection with a merger, acquisition, or sale of assets (with advance notice)

We never sell your personal information to third parties.

We use cookies and similar technologies to enhance your experience and understand how you use our website:

• Google Analytics: Helps us understand website traffic and user behavior
• Facebook Pixel: Allows us to measure advertising effectiveness and deliver relevant content
• Essential Cookies: Required for website functionality

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

We retain your information as follows:

• Active Subscribers: As long as you remain subscribed to our newsletter or are active in our community
• Suppressed Contacts: Indefinitely in Klaviyo to honor your unsubscribe status and prevent re-subscription
• Event Data: For the duration necessary to manage the event and for record-keeping purposes
• Analytics Data: Typically 26 months (Google Analytics default)

You can request deletion of your information at any time (see “Your Rights” below).

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Opt-Out: Unsubscribe from marketing emails or opt out of certain data collection
• Data Portability: Request your data in a machine-readable format
• Restrict Processing: Request that we limit how we use your information

Startup CPG operates from the United States, and our service providers may process data in the United States and other countries. By using our services, you consent to the transfer of your information to countries that may have different data protection laws than your country of residence.

We implement reasonable security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

Our services are not intended for individuals under 18 years of age. We do not knowingly collect information from children. If we become aware that we’ve collected information from a child, we’ll delete it promptly.

Our website and communications may contain links to third-party websites (partner sites, event platforms, etc.). We’re not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

If you’re a California resident, you have additional rights under the California Consumer Privacy Act:

• Right to know what personal information we collect, use, and share
• Right to delete personal information (with certain exceptions)
• Right to opt-out of the “sale” of personal information (note: we don’t sell your information)
• Right to non-discrimination for exercising your privacy rights

To exercise these rights, contact us using the information below.

If you’re in the European Economic Area (EEA), UK, or Switzerland, you have rights under the General Data Protection Regulation:

• Right to access, correct, or delete your personal data
• Right to restrict or object to processing
• Right to data portability
• Right to withdraw consent
• Right to lodge a complaint with a supervisory authority

Legal Basis for Processing: We process your information based on:

• Your consent (newsletter signup, event registration)
• Legitimate interests (improving our services, community management)
• Legal obligations

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We’ll notify you of significant changes by:

• Posting the updated policy on our website with a new “Last Updated” date
• Sending an email to subscribers (for material changes)

Your continued use of our services after changes take effect constitutes acceptance of the updated policy.