Startup CPG Newswire:
The Matzo Project X Fatty Sundays: A Very Limited, Very Chocolatey, Very “Don’t Tell Your Uncle Marty” Collab
PRESS RELEASE — NEWS PROVIDED BY Crystal Bennett for The Matzo Project
BROOKLYN, NY (DECEMBER 2025) — The Matzo Project, the brand that took matzo from cardboard to craveable, is rolling out a (very) limited run of sweet, salty, and wildly unnecessary (but also extremely necessary) Chocolate-Dipped Matzo Chips.
The Matzo Project teamed up with chocolate-covered everything experts Fatty Sundays to enrobe their crunchity salted matzo chips in extra rich, double creamy, milk chocolate and then coated them in what can only be described as a-somewhat-excessive-but-somehow-perfect-amount-of rainbow sprinkles or buttercrunch bits.
They’re limited. They’re… edition-y. They’re even better than you’re already imagining they’re gonna be.
These chocolate-covered matzo chips will be sold in two-pack bundles on both brands’ websites (MSRP $8.99), and as six-count cases for retailers on each brands’ Faire storefront.
They’re holiday-ready, and as Uncle Marty demonstrated after “just a nibble,” typically gone long before the doorbell rings.
“Our Matzo Chips didn’t ask to be this fancy,” said Crystal Bennett of The Matzo Project. “But once Fatty Sundays dipped them in their chocolate, there was no going back. Honestly, we’re all just trying to keep our hands off the sample pile.”
“We didn’t want to start any snack drama… but now our chocolate-covered pretzels are getting jealous. These matzo chips are THAT good,” said Ali Zmishlany of Fatty Sundays.
The Chocolate-Dipped Matzo Chips drop next week and when they’re gone… THEY’RE GONE. So for chipssake, don’t sleep on this one.
About The Matzo Project
The Matzo Project is a food brand on a mission to bring matzo (and Jewish-inspired foods) out of the Passover pantry and into the everyday kitchen. With clean ingredients, bold packaging, and a lovable Jewish Grandma who says what we’re all thinking, The Matzo Project offers a lineup that includes Matzo Chips, Matzo Flats, Matzo Ball Mix, Soup Kits, and a new line of Gluten-Free, Kosher-for-Passover Mixes. All products are vegan, nut-free, and certified kosher.
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