About Us

image17

Daniel Scharff

Patricia Menegoto

Amanda Rodriguez

Daniel founded Startup CPG to help small brands succeed. 


He's Head of Insights and Analytics at Eat JUST, Inc., formerly global pricing at Mars Chocolate, Deloitte Strategy Consulting, and a Wharton MBA. 

image18

Amanda Rodriguez

Patricia Menegoto

Amanda Rodriguez

Amanda hosts the Startup CPG podcast featuring our star founders. 


A strategic ops manager, she loves uncovering the nuanced stories and processes behind our favorite new products.


image19

Patricia Menegoto

Patricia Menegoto

Patricia Menegoto

Patricia coordinates events to showcase amazing CPG startups


She is an Event Experience Designer that focuses on seizing that AHA moment, and is passionate about food-tech startups & building community