Startup CPG Newswire:
Yaza Launches in Sprouts Farmers Market Stores Nationwide
PRESS RELEASE — NEWS PROVIDED BY Christian Karim Khalil for Yaza Foods LLC
ATLANTA, GA (OCTOBER 2026) — Yaza, the Mediterranean food brand bringing time-honored flavors to modern kitchens, today announced its launch in all 500 Sprouts Farmers Market stores nationwide. The rollout marks one of Yaza’s largest retail expansions to date and makes its thick, creamy labneh easier to discover and add to everyday meals.
Shoppers will now find Yaza’s Plain Labneh and Za’atar & Olive Oil Labneh in the Sprouts deli case at a suggested retail price of $6.99. Thick, tangy, and creamy, labneh is a Mediterranean staple that works as easily on a breakfast plate as it does on a snack board or a weeknight dinner.
“Sprouts has always been a place where people go to discover something new, so it felt like the right home for Yaza,” said Karim Khalil, Founder of Yaza. “Labneh is the food I grew up with, and for a lot of shoppers it’s still unfamiliar. Being in Sprouts nationwide means we can introduce labneh to more people and show them how easily it fits into the meals they already love.Like every Yaza labneh, both varieties are made the traditional way—without milk powders—using a slow straining process that has been practiced for centuries. The Za’atar & Olive Oil Labneh pairs that same rich base with za’atar’s herby, toasty flavor, making it ready to serve straight from the fridge with warm bread, fresh vegetables, eggs, or toast.
The Sprouts launch builds on Yaza’s growing retail footprint, which includes Whole Foods Market, Costco, Harris Teeter, and H-E-B, along with Fresh Thyme, Jewel-Osco, Safeway and more. The brand’s portfolio also includes Roasted Garlic Labneh, Tzatziki, Baba Ghanouj, and Muhammara, introducing regional flavors through a contemporary lens.
Through its “Just Add Yaza” campaign, the brand will share simple ways to bring labneh into everyday meals and snacks, supported by creator partnerships and social content.
To find a Sprouts near you carrying Yaza, visit yazafoods.com/where-to-buy or follow @yaza.foods on Instagram, Facebook and TikTok.
About Yaza
Yaza brings Mediterranean flavors to everyday meals through thoughtfully made dips and spreads. The brand began with traditionally strained labneh and has expanded to include tzatziki, baba ghanouj and muhammara. Yaza is available at Sprouts Farmers Market, Whole Foods Market and other retailers nationwide.
If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form here.
The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.
Join Startup CPG!
Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.
If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.
