Startup CPG Newswire:
Yaza Enters Club Channel at Costco Northeast
PRESS RELEASE — NEWS PROVIDED BY Tiffany Lee for Yaza
ATLANTA, GA (JUNE 2025) — Yaza, a fast-growing labneh brand with Mediterranean ingredients and clean-label recipes, has officially entered the club channel with the launch of a new 24oz Roasted Garlic & Mint Labneh at Costco. The 24oz tub will roll out to nearly 100 locations across the Costco Northeast Region beginning June 16.
This club-exclusive size delivers a family-friendly value and reflects growing consumer demand for globally inspired foods and larger-format fresh dips. Roasted Garlic & Mint was selected for the club launch thanks to its vibrant, crowd-pleasing profile and broad appeal.
“Launching at Costco is a major milestone for us,” said Karim Khalil, founder of Yaza. “It allows us to introduce labneh to even more households—on a larger scale, but with the same care and quality we’ve committed to from day one. We’re excited to see our product reach new kitchens and new moments of gathering.”
Yaza’s labneh is made from cultured milk sourced from family farms in Upstate New York and strained to achieve its signature thick, creamy texture. The new 24oz tub reflects increased demand for larger-format, better-for-you offerings in the refrigerated dip space, particularly during key entertaining seasons.
Since its 2022 launch, Yaza has rapidly expanded, earning nationwide placement in Whole Foods Market and presence at retailers like Erewhon and Central Market. The move into Costco represents the brand’s first club launch and a major step forward in reaching new customers.
About Yaza
To learn more about Yaza Labneh, please visit www.yazafoods.com. For press inquiries, please email Yazalabneh@5WPR.com.
About Yaza: Yaza is on a mission to bring authentic labneh to American families. It’s made with the fewest ingredients possible to provide an unparalleled purity. Using only milk and salt and the traditional straining method to remove whey, Yaza labneh is made fresh in Upstate New York. Since launching Plain labneh in 2022, Yaza has expanded the product range to include unique flavors such as Za’atar & Olive Oil, Spicy Chili, and Roasted Garlic & Mint.
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