Startup CPG Newswire:
XCEL Launches Bold New NRGY Mix: Real Fuel for Real Life
PRESS RELEASE — NEWS PROVIDED BY Ernest Swindell for XCEL
CHARLOTTE, NC (MAY 2025) — XCEL, the brand behind The Best Damn Meal Bar, is proud to announce the launch of its newest innovation: the NRGY Mix — a nutrient-dense, flavor-packed mix designed to power busy lives with clean, plant-based energy.
Staying true to XCEL’s commitment to real ingredients and bold simplicity, the NRGY Mix blends a variety of crunchy nuts and seeds, juicy dried fruit, and a kick of dark chocolate (depending on the flavor) with no preservatives or fake ingredients. But unlike traditional trail mix, XCEL’s NRGY mix is ground into smaller, sprinklable pieces, making it an ideal topping for a fruit bowl or a yogurt mix. You can even eat it as-is. It’s vegan, gluten-free, high in fiber, and packed with potassium — making it a smart, satisfying choice for health-conscious professionals, weekend warriors, and snack lovers alike.
“Our community asked for more ways to fuel up on the go — and we listened,” said Ernest Swindell, founder of XCEL. “The NRGY Mix is everything our brand stands for: bold, clean, functional, and made for people who want convenient, healthy, versatile snacks without the junk.”
This launch expands XCEL’s growing lineup of clean, plant-powered snacks and continues the brand’s mission to provide delicious options for those who want more from their food — without compromising on flavor or values.
The NRGY Mix is now available for purchase on www.alwaysxcel.com. For wholesale inquiries, please email us at info@alwaysxcel.com.
About XCEL
At XCEL, we believe in nourishing the body and soul with delicious and wholesome vegan food options. XCEL’s mission is to provide convenient, nutritious, and great-tasting flavors that satisfy cravings guilt-free. With delicious flavors made from real food, it’s the perfect on-the-go solution for a nourishing and sustainable lifestyle.
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