Startup CPG Newswire:
WIPS Brings Home the 2026 Startup CPG Shelfie Awards, a Top National CPG Honor
PRESS RELEASE — NEWS PROVIDED BY Shauna Vo Pulayya for West Indies Peppa Sauce – WIPS
ORLANDO, FL (SEPTEMBER 2026) – West Indies Peppa Sauce – WIPS, a premium, Caribbean condiment brand, is proud to announce it has been named an official Winner in the 2026 Startup CPG Shelfie Awards in the Complex Flavor Sauce category.
The Startup CPG Shelfie Awards are among the most competitive accolades in the Consumer Packaged Goods industry, recognizing taste, innovation, and retail potential. WIPS was selected out of more than 2,000 national entries by a panel of industry experts, retail buyers, and CPG leaders.
Taking home the award for complex flavor highlights the craft behind the brand’s signature lineup. Unlike traditional single-note hot sauces, WIPS balances heat with layered taste profiles designed for ultimate culinary versatility across any dish—from everyday eggs, grilled meats, and roasted vegetables to soups, marinades, and seafood:
– WIPS Red Scotch Bonnet: Vibrant and citrusy, blending Scotch Bonnet peppers with bright citrus notes that lift and elevate dishes.
– WIPS Yellow Scotch Bonnet: Tangy and savory, delivering a mouthwatering punch that adds depth and zest to any meal.
The Food Network also named WIPS one of the editor’s 12 Favorite Trending Products From the 2026 Summer Fancy Food Show saying, “It’s spicy, with heat you expect from a Scotch bonnet, but also a bright, zingy flavor… spicy, flavorful, and full of personality.”
Rooted in a four-generation family recipe from the Founder’s family who is from Guyana, WIPS is driven by a mission to preserve Caribbean culinary traditions while serving modern, health-conscious pantries with clean, natural ingredients.
“Winning the Complex Flavor Sauce award is more than just a business milestone—it is a victory for the entire Caribbean community,” said Randy Pulayya, Founder of West Indies Peppa Sauce. “Our company is not about a single country in the Caribbean; we represent the 42 million Caribbean diaspora. Our mission has always been to represent our culture with pride and prove that authentic Caribbean food deserves a prominent place on mainstream grocery shelves. Seeing industry leaders validate a recipe our family has cherished for four generations shows that consumers are craving real, vibrant, and multi-dimensional flavor.”
This achievement builds upon WIPS’ growing momentum in retail expansion and consumer popularity across North America.
About West Indies Peppa Sauce – WIPS
West Indies Peppa Sauce – WIPS was created to represent the 42 million people of the Caribbean diaspora by sharing four generations of authentic flavors with heat. Committed to quality, authenticity, and cultural preservation, WIPS offers a range of premium pepper sauces that are natural, vegan, and gluten-free. WIPS won the 2024 and 2025 Spicy International Flavor Sauce of the Year Award in the Caribbean Category, is a 2026 Shelfie Award Winner, and is featured on Hot Ones Caribbean Edition, Season 4.
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