Startup CPG Newswire:
WILD WEST CHOCOLATE Launches Nationwide “WANTED” Chocolate Bandit Hunt
PRESS RELEASE — NEWS PROVIDED BY Cara Chiarello for Wild West Chocolate
MISSOULA, MT (AUGUST 2026) — Wild West Chocolate, a fast-growing confectionery brand based in Missoula, Montana, announced today the launch of its nationwide interactive consumer campaign: the “Most Wanted” Chocolate Bandit Hunt.
Designed to drive retail foot traffic and digital engagement, the two-month campaign blends traditional in-store experiential marketing with digital storytelling. Wild West Chocolate has distributed four limited-edition “WANTED” posters inside its Most Wanted chocolate bar packaging across its entire retail network and e-commerce platform. Consumers who discover the posters inside this particular flavor will receive custom prize packages valued at $150 each.
“We wanted to create a campaign that brings a sense of adventure and fun back to the grocery aisle…like finding the Golden Ticket,” said BJ Howard CEO, at Wild West Chocolate. “The ‘Most Wanted’ hunt rewards our loyal community while supporting our retail partners by driving immediate, measurable velocity on shelves.”
The campaign runs from August 17, 2026, through October 17, 2026, and is supported by an omni-channel rollout across email, social media, and influencer partnerships.
To learn more about the campaign or to review the official rules, visit wildwestchocolate.com.
About Wild West Chocolate:
Based in Missoula, Montana, Wild West Chocolate crafts premium, sustainably sourced confections sweetened only with fruit and inspired by the rugged spirit of the American West.
Media Contact:
Cara Chiarello
Sr. Director of Brand Creative + Marketing
cchiarello@wildwestchocolate.com
NO PURCHASE NECESSARY. Open to US residents, 18+. Ends 10/17/26. Void where prohibited. For complete compliance details, free entry methods, and odds disclosures, visit wildwestchocolate.com.
About Wild West Chocolate
Wild West Chocolate, a women-led, mission-driven brand, is changing the game in the confectionery industry with its groundbreaking organic chocolate sweetened exclusively with whole, crushed fruit. Founded in 2023, Wild West Chocolate merges the unbridled spirit of the West with nature’s most irresistible flavors to offer a premium, no added sugar chocolate. Wild West is committed to responsible food production, sustainability and the preservation of wild waters. This is why Wild West donates a portion of every sale to the River Management Society, which supports the network of river professionals working to protect and preserve North America’s Wild and Scenic Rivers.
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