Startup CPG Newswire:
Wild Orchard, the World’s First Regenerative Organic Certified® Licensed Tea Brand, Launches in Wegmans Food Markets
PRESS RELEASE — NEWS PROVIDED BY Michael D. Ham for Wild Orchard
Westchester, New York (August 19, 2024) – Wild Orchard Tea Company, a pioneer in regenerative organic tea production, is thrilled to announce the launch of its products in Wegmans Food Markets. Beginning this month, three premium Wild Orchard teas will be available across 90 Wegmans locations in the Northeast.
Shoppers will find Wild Orchard’s Regenerative Organic Certified® Everyday Green Tea, Everyday Black Tea, and Cinnamon Black Tea Bag on the shelves. These offerings highlight the company’s commitment to regenerative organic farming and environmentally conscious products.
“Wild Orchard shares similar values to Wegmans, from their commitment to sustainability to creating some of the best tasting teas we’ve ever tried. We’re excited to bring these incredible products into our stores for our customers to enjoy!” said Kristy Nudo, Category Merchant at Wegmans Food Markets.
A Commitment to Health and Sustainability
The company’s teas are sourced solely from their regenerative organic farm on Jeju Island, South Korea, which has been USDA organic certified since 2007 and became the world’s first Regenerative Organic Certified® tea farm in 2022. “Our teas are grown in harmony with nature on a volcanic island, free from synthetic chemicals and additives, resulting in rich, aromatic teas packed with antioxidants,” said Michael Don Ham, President of Wild Orchard.
Sustainability at the Core
Beyond just their products, Wild Orchard uses plant-based tea bags and environmentally friendly packaging that is compostable and recyclable. By offering single-source teas, Wild Orchard fosters transparency and sustainability from farm to cup.
Championing Regenerative Organic Farming
Wild Orchard stands alongside brands committed to regenerative farming, aiming to improve the health of people and the planet. Their adherence to the Regenerative Organic Certified® standard highlights their dedication to soil health, animal welfare, and fair treatment of farmworkers. As leaders in regenerative organic agriculture within the tea industry, Wild Orchard inspires others to adopt sustainable practices.
“We are delighted to see Wild Orchard Tea among other Regenerative Organic Certified® products at Wegmans, advancing this critical movement,” said Elizabeth Whitlow, Executive Director of the Regenerative Organic Alliance. “Wild Orchard’s approach—cultivating tea as close to its natural state as possible—embodies the principles of regenerative organic agriculture, offering a meaningful response to the climate crisis.”
About Wild Orchard
Wild Orchard Tea Company, founded in 2020, is dedicated to delivering the finest regenerative organic teas to the world. Located on a 1,000-acre farm on Jeju Island, South Korea, Wild Orchard’s teas are nurtured by the island’s volcanic soil, ocean mist, and subtropical climate. With operations in Westchester, New York, Wild Orchard’s teas have earned 23 international awards for their exceptional aroma and taste and are available at select retailers, Michelin-rated restaurants, and cafés around the globe.
For more information about Wild Orchard, visit wildorchard.com or contact info@wildorchard.com
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