Startup CPG Newswire:
Wild Mannered Expands its Ready-to-Serve Cocktail Portfolio into New Jersey Retail Chains
PRESS RELEASE — NEWS PROVIDED BY Michael Gu for Wild Mannered
NEW YORK, NY (SEPTEMBER 2026) — Wild Mannered, the New York–based maker of ready-to-serve cocktails, today announced its retail launch in New Jersey. The brand’s three-flavor portfolio of reimagined twists on classic cocktails is now available at seven locations across the state, marking the company’s first expansion outside of New York and its first placement with a national retail chain.
Wild Mannered Cucumber Lime Mint, Pineapple Ginger, and Strawberry Basil cocktails are available at Total Wine & More locations in Toms River, Totowa, River Edge, and Cherry Hill, and at Gary’s Wine & Marketplace in Madison, Bernardsville, and Closter.
Wild Mannered creates all-natural cocktails made with real fruits and botanicals, with no artificial flavors, colors or sweeteners. The portfolio comprises three 375mL bottled cocktails, each made with less sugar and lighter at 13% ABV: Cucumber Lime Mint, a fresh, herbaceous take on a mojito; Strawberry Basil, inspired by sangria; and Pineapple Ginger, a tropical take on a mule.
Made with a grape base, Wild Mannered offers a lighter, multi-serve alternative in the growing ready-to-serve cocktail category. Founded by childhood friends Michael Gu and Perry Ya, the brand was created around a simple idea: cocktails should make gathering easier, not turn hosts into bartenders.
“We kept hearing the same thing from people hosting—they want to serve something more elevated than a can, but they don’t want to play bartender all night,” said Michael Gu, co-founder of Wild Mannered. “A high-quality bottled cocktail you can chill and pour solves that.”
The New Jersey launch expands on Wild Mannered’s growing presence across the New York metro area, where the brand is currently available at over 100 retail and on-premise accounts.
“New Jersey felt like a natural next step for us,” said Perry Ya, co-founder of Wild Mannered. “It’s close to our home market to continue building on brand recognition, there’s a strong culture around entertaining and gathering, and we’ve seen growing interest in convenient cocktails that still feel like something you’d be excited to serve to friends.”
Consumers can find Wild Mannered in New York and New Jersey, as well as online at drinkwildmannered.com. A complete store locator and additional information about the cocktail portfolio are available on the company’s website.
About Wild Mannered
Wild Mannered is a New York–based beverage brand creating reimagined twists on classic cocktails made with real ingredients. The portfolio includes the Cucumber Lime Mint mojito-inspired cocktail, the Strawberry Basil sangria-inspired cocktail and the Pineapple Ginger mule-inspired cocktail. Founded by two childhood best friends, Wild Mannered makes 375mL bottled cocktails at 13% ABV, designed to be less sweet, easy to pour and made for sharing. Wild Mannered is available at more than 100 accounts across the New York metro area and at select retailers in New Jersey, and online at drinkwildmannered.com. Join the community at @drinkwildmannered on Instagram and TikTok.
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