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PRESS RELEASE — NEWS PROVIDED BY Michael Gu for Wild Mannered
TORONTO, ON (SEPTEMBER 2026) – JÖEY Nordic Seed Crisps, the gluten-free, all-organic, keto-friendly snack brand known for its clean-label seed crackers, announced their Rosemary & Black Pepper Crisps has won the 2026 Shelfie Award in the Healthy Snack Category.
The Shelfie Award celebrates brands that stand out on crowded retail shelves through distinctive design, strong shopper appeal, and category-defining innovation. JÖEY’s win reflects the brand’s commitment to bold, modern packaging paired with its Nordic-inspired, better-for-you positioning in the seed cracker category.
“Winning the Shelfie Award is such an incredible honor for our team,” said Joseph Chen, founder of JÖEY Nordic Seed Crisps. “From day one, we set out to build a brand that doesn’t just taste good but looks like nothing else in the snack aisle. Seeing that resonate with shoppers and now with the industry means everything to us.”
JÖEY has built its reputation on clean-label ingredients and a Scandinavian design sensibility, offering a snacking option for consumers seeking gluten-free and keto-friendly alternatives without compromising on flavor or presentation. The brand’s packaging has become a recognizable fixture in the natural foods aisle, known for its minimalist aesthetic and standout color palette.
“This award is a testament to the entire team’s hard work in bringing our vision to shelf,” Chen added. “We’re excited to keep pushing boundaries and bringing something fresh to the category in the year ahead.”
The Shelfie Award is presented annually to brands that demonstrate excellence in retail merchandising, packaging innovation, and consumer engagement at the point of purchase. JÖEY joins a growing list of CPG brands recognized for redefining what it means to win at the shelf.
For more information about JÖEY Nordic Seed Crisps, visit the brand’s website at joeynordicseedcrisps.com
About Jöey Nordic Seed Crisps
Jöey Nordic Seed Crisps began on a small farmhouse in Prince Edward County, Ontario, where founder Joseph Chen left his corporate role at Mondelez to create a cracker with real nutritional value, rather than empty calories and seed oils. Every Jöey crisp is made using upcycled watermelon seeds, that would otherwise go to waste, transformed into a nutrient-dense, protein- and fibre-rich snack. The result is a better-for-you cracker that’s organic, gluten-free, nut-free, vegan and kosher without compromising on flavour.Jöey continues to innovate and expand while staying true to its founding belief: that snacking should nourish the body and never compromise on taste.
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