Startup CPG Newswire:
White Claw Brewmaster Launches Revolutionary Energy Drink Containing the Eastern Botanical Shiso and Zero Taurine
PRESS RELEASE — NEWS PROVIDED BY Tony Vieira for Mocean DrinkWerx
CAPE COD, MA., (OCTOBER 2025) – The brewmaster behind White Claw’s rise has teamed up with his son to tackle what they see as the energy drink industry’s biggest problem: products aimed at teenagers but consumed by adults who deserve better.
Tony Vieira, who led the brewing science behind White Claw’s explosive growth, and his son Christian, a 37-year-old professional, have launched Mocean, a functional energy drink designed for adults. Breaking industry norms, Mocean avoids taurine, an ingredient recent studies link to accelerated blood cancer growth, instead featuring Echinacea, Elderberry, Ginseng, Zinc, Magnesium, and Shiso for sustained energy and immune support.
The idea sparked when Christian, waiting in a hospital gift shop at 2 a.m. for his first daughter’s birth, realized energy drinks felt disconnected from his life stage. Candy flavors and extreme sports marketing seemed aimed at teenagers, not professionals and new parents. This insight, combined with Tony’s 30 years in brewing—including leadership at Mark Anthony Brewing and Anheuser-Busch’s elite brewmaster training—shaped Mocean’s mission.
Christian brings a modern adult perspective, focusing on steady energy for complex responsibilities rather than short bursts for extreme performance. Tony contributes deep formulation expertise and an Eastern wellness influence from his late Filipino mother. Together, they designed a drink that blends Western brewing science with botanical wisdom, addressing the needs of adult consumers who value transparency and quality.
Mocean will launch initially on Amazon this fall, with plans for premium retail expansion. Targeting professionals aged 25-40, the brand aims to offer a sophisticated alternative to the teen-focused, aggressive marketing that dominates the category.
“The energy drink market overlooks adults, even though they are the highest-spending demographic,” says Christian. “Mocean is about supporting real adult life with clean, thoughtful ingredients and authentic storytelling.”
About Mocean
Mocean is a wellness-focused energy drink founded by Tony, former brewmaster behind White Claw, and his son Christian. Featuring unique botanicals like Shiso and immunity-supporting ingredients such as Echinacea, Elderberry, Ginseng, Zinc, and Ashwagandha, Mocean delivers clean, sustained energy without taurine. Based in Cape Cod, MA, and Orange County, CA, Mocean launches in fall 2025 with a mission to “make adulting easier.” More information at www.drinkmocean.energy
About Mocean DrinkWerx
Mocean is a next-generation functional energy drink created by Tony Vieira, the former Brew Master behind White Claw’s record-breaking rise, and his son, Christian Vieira. Designed for adults who have outgrown candy-flavored, high-stimulant options, Mocean delivers clean, sustained energy with a wellness focus. Each low-calorie, taurine-free can blends echinacea, elderberry, ginseng, magnesium, and shiso (a botanical first in U.S. beverages). Rooted in the Viera family’s blend of Western brewing science and Eastern herbal inspiration, Mocean represents the evolution of energy drinks for a more balanced, health-conscious generation.
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