Startup CPG Newswire:
Whist Secures First Distribution Deal with Drinx Unlimited in Connecticut
PRESS RELEASE — NEWS PROVIDED BY Michael Krulwich for Whist
Brooklyn, NY, May 2024 — Whist is proud to announce the launch of its bubble-free cocktails in the Connecticut market with Drinx Unlimited. This collaboration marks Whist’s first distribution deal, bringing its three fruit-forward spa water cocktails to multiple premises in the nutmeg state.
Carbonation for canned cocktails is still de rigueur, but Whist aims to provide a light alternative for those who would avoid bubbles and bloating in their drinking experience. This lightness is underscored by its lower 4% abv, orange wine base, and smaller 8.4oz size.
Whist cocktails, made with real fruit and available in lychee, peach ginger, and pineapple varieties, are designed for the health-conscious consumer, each containing just 70 to 80 calories. The lychee flavor, in particular, has been celebrated for its innovation and quality, winning the 2023 Shelfie Award for Best Alcoholic Beverage. This accolade underscores Whist’s commitment to delivering uniquely refreshing experiences tailored to sophisticated, health and wellness-minded individuals.
About Whist
Founded by Michael Krulwich, an experienced strategist, Whist reimagines cocktail enjoyment, focusing on bubble-free beverages with real fruit for a fuller flavor. Dedicated to health-conscious consumers, Whist’s mission is to provide moments of stillness to its customers.
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