Startup CPG Newswire:
WHIPZI Expands Distribution with Fresh Thyme Markets and Permanent Main-Aisle Placement at Meijer
PRESS RELEASE — NEWS PROVIDED BY Angela Powell for WHIPZI
LAS VEGAS, NV (AUGUST 2026) — Whipzi®, a manufacturer of 1:1 naturally flavored and plant-colored powdered sugars, today announced two major retail distribution milestones: its expansion into Fresh Thyme Markets and permanent full-time main-aisle placement at Meijer.
Fresh Thyme Markets has introduced five Whipzi SKUs—Chocolate, Lemon, Vanilla, Strawberry, and Raspberry—to the main sugar and sweetener aisle across its Midwestern footprint. Simultaneously, retailer Meijer has transitioned Whipzi from seasonal placement into its permanent center-store schematic, adding Whipzi’s Vanilla and Raspberry flavors to its everyday sugar planogram set.
These additions build upon Whipzi’s expanding distribution footprint, which includes nationwide availability at World Market, as well as shelf placement at H-E-B and Central Market, with multiple seasonal placements coming for Q4 of this year.
Formulated as a direct 1:1 functional replacement for traditional powdered sugar, Whipzi products are colored using real plant-based ingredients such as beet powder and spirulina, and prepared using non-GMO cornstarch. The product line is gluten-free, vegan, and free from synthetic dyes and artificial flavors. The shelf-stable format provides an 18-month retail shelf life across coffee cold foams, frostings, and baking applications.
“Securing main-aisle shelf space with Fresh Thyme Markets alongside permanent everyday placement at Meijer marks a major milestone as we broaden our retail distribution,” said Angela Powell, Founder and Owner of Whipzi. “Consumers and commercial operators alike are seeking multi-functional ingredients that simplify preparation without synthetic dyes. Securing permanent center-store placement allows us to serve home bakers looking for clean-label consistency.”
In addition to retail growth, Whipzi is scaling dedicated supply chain operations to expand its distribution into commercial bakeries, independent cafes, and beverage programs in 2027.
About Whipzi®
Founded by U.S. Air Force veteran Angela Powell, Whipzi® manufactures the market’s first 1:1 naturally flavored and plant-colored powdered sugar. Designed to simplify coffee cold foams, frostings, and glazes, Whipzi® eliminates synthetic dyes and artificial flavors. Formulated with non-GMO cornstarch and plant-based ingredients like beet powder and spirulina, all products are gluten-free, vegan, and dye-free. Made in the USA and based in Las Vegas, Whipzi® is available at Meijer, Fresh Thyme, World Market, H-E-B, and Central Market. Learn more at www.whipzi.com or @whipzi_co
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