Startup CPG Newswire: Whey Water Announces May 2026 Launch of Sparkling Protein Beverage

Startup CPG Newswire:
Whey Water Announces May 2026 Launch of Sparkling Protein Beverage

PRESS RELEASE — NEWS PROVIDED BY Ujwal Trivedi for Whey Water Inc.

METUCHEN, NJ (MARCH 2026)Whey Water Inc. announced the upcoming launch
of Whey Water, a sparkling protein beverage scheduled to debut in May 2026 through
the brand’s website, drinkwheywater.com. Pre-orders start March 17, 2026.

The initial launch will include two flavors, Mango Pineapple and Strawberry. Each 12 oz
can contains 18g of whey protein isolate, is sweetened with stevia and monk fruit, and
contains 5g of sugar. The formulation does not include artificial sweeteners or added
preservatives.

Whey Water was developed to offer a lighter, ready-to-drink protein option for
consumers who want an alternative to traditional shakes and powders. The product is
positioned for occasions such as post-workout recovery, daily protein intake, and
on-the-go consumption during the workday.

“As protein becomes a bigger part of everyday nutrition, people want options that
are convenient and feel more like a beverage and less like a supplement” said Ujwal
Trivedi, founder of Whey Water. “We focused on making something light and refreshing that still delivers a meaningful amount of protein in a single can.”

Trivedi created the brand after finding it difficult to consistently hit daily protein goals
while balancing long workdays. According to the company, that experience shaped
the product’s focus on convenience, refreshment, and a straightforward ingredient
profile.

Whey Water is launching first as a direct-to-consumer brand in 12 pack sizes, with
online availability planned for May 2026. For more information, visit
drinkwheywater.com.

About Whey Water Inc.

Whey Water Inc. is a beverage company based in Metuchen, New Jersey. The
company is launching Whey Water, a sparkling protein beverage made with whey
protein isolate and designed for everyday convenience. Each can contains 18g of
whey protein in a light, ready-to-drink format. The initial launch includes Mango Pineapple
and Strawberry flavors and is scheduled for May 2026 through the brand’s website,
drinkwheywater.com.

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