Startup CPG Newswire:
WeThemFruits Officially Launches Clean-Label Juice Brand
PRESS RELEASE — NEWS PROVIDED BY Ari Segal for We Them Fruits
MIAMI, FL (SEPTEMBER 2025) — WeThemFruits (WTF), a new clean-label juice brand co-founded by entrepreneur Ari Segal and NBA player Michael Beasley, announced its official launch this month.
WeThemFruits produces refrigerated beverages made exclusively with fresh fruit, naturally providing electrolytes for hydration. All products are free from preservatives, additives, and artificial sugar. The brand’s initial lineup includes three flavors: OG Lemonade, Strawberry Lemonade, and Pineapple Ginger Lemonade.
Positioned at the intersection of functional hydration and cultural relevance, WeThemFruits aims to appeal to both health-conscious consumers and lifestyle-driven shoppers. The brand will be supported with in-store tastings, point-of-sale signage, and athlete-led activations designed to drive trial and awareness.
“Our goal with WeThemFruits is to create a product that people can feel good about drinking every day — clean, refreshing, and made the right way,” said Ari Segal, Co-Founder and Chief Strategy Officer. “Launching this brand with Michael Beasley gives us a unique opportunity to connect with consumers both through product integrity and cultural influence.”
The company is currently preparing its first retail rollout in South Florida, with plans to expand distribution across the Southeast region in 2025.
About WeThemFruits
WeThemFruits (WTF) is a Florida-based juice brand founded in 2024 by entrepreneur Ari Segal in partnership with NBA player Michael Beasley. The company produces clean-label beverages made only with fresh fruit, naturally containing electrolytes, and free from preservatives, additives, or artificial sugar.
With bold branding and athlete-backed credibility, WeThemFruits combines product quality with cultural resonance. The brand’s mission is to provide consumers with authentic, functional hydration while building meaningful connections through retail partnerships, community activations, and athlete engagement.
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