Startup CPG Newswire:
Wendala’s Expands into Healthy Edge Group
PRESS RELEASE — NEWS PROVIDED BY Wendy Kushel for Wendala’s
BLUFFTON, SC (JANUARY 2026) –Wendala’s® LowCountry Sugar Scrub, a fast-growing, women-founded skincare brand known for clean ingredients and real results, announces the launch of four Body & Foot Scrub SKUs across all 15 stores within the Healthy Edge Group. The rollout includes locations operated by Earth Origins, Akin’s Natural Foods, and Chamberlin’s Natural Foods, with the majority of stores in Florida, plus select locations in Oklahoma and Arkansas.
The newly launched Body & Foot Scrub line delivers gentle yet effective exfoliation paired with deep hydration—bridging the gap between harsh scrubs and greasy lotions. Each formula uses sugar for natural exfoliation, nourishing butters and oils for moisture, and essential oil blends for a spa-level sensory experience that rinses clean and leaves skin soft, never slick.
The four SKUs feature Wendala’s signature coastal-inspired scents and functional performance, making them ideal for wellness-focused consumers seeking clean, approachable skincare that truly works. This launch builds on the brand’s success in hand scrubs and odor-removing products while expanding Wendala’s presence in the body-care category.
“This launch is a big step forward for Wendala’s,” said founder Wendy Kushel. “Healthy Edge Group represents exactly the kind of wellness-driven retail partner we love. Their customers understand ingredients, performance, and value—and these Body & Foot Scrubs deliver all three.”
Founded in Bluffton, South Carolina, Wendala’s® LowCountry Sugar Scrub has grown from a small-batch hand scrub into a nationally scaling CPG brand with multiple product categories and strong wholesale momentum. The brand is known for bold packaging, playful naming, and high sell-through driven by repeat customers.
The Body & Foot Scrubs are now available in all participating Healthy Edge Group stores.
About Wendala’s® LowCountry Sugar Scrub
Wendala’s® is a women-founded skincare brand creating clean, effective sugar scrubs that exfoliate, moisturize, and deliver real results—without harsh chemicals.
About Wendala’s®
Wendala’s® LowCountry Sugar Scrub is a fast-growing, women-founded skincare brand built on performance, personality, and follow-through. Founded in Bluffton, South Carolina, Wendala’s transforms simple, clean ingredients into highly effective sugar scrubs that exfoliate, moisturize, and solve real problems—like removing tough odors, grime, and dry skin—without harsh chemicals.
Known for bold packaging, playful naming, and proven sell-through, Wendala’s has achieved national retail
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