Startup CPG Newswire:
Wellious Collabs With HealthyGirl Kitchen To Launch Peanut Butter Chocolate Protein Powder To Her 10 Million Followers
PRESS RELEASE — NEWS PROVIDED BY Sean Hall for Wellious
Orlando, FL, Sept. 17, 2024 – Wellious, the Viral on TikTok vegan protein brand, is thrilled to announce its first major collaboration with Danielle Brown, NYT Best Selling Author, creator of HealthyGirl Kitchen, and vegan food blogger on Instagram who has 10 Million followers throughout her social media accounts. Together, they have launched a Limited-Edition Peanut Butter Chocolate plant-based protein powder, now available for purchase for $32.
This new product features only four ingredients, including organic peanuts and almonds sourced local from California farms. Wellious is dedicated to maintaining ingredient integrity without sacrificing taste or texture. This collaboration highlights the brand’s commitment to providing consumers with clean, delicious protein options
Danielle Brown, known for her engaging recipes and health-focused content, expressed her excitement about the collaboration, stating, “When I first tried Wellious, I was blown away. Finally, a protein powder without artificial additives, no chalky aftertaste, and it didn’t bloat me.” To determine the Peanut Butter Chocolate flavor, Danielle conducted a poll on her Instagram, receiving input from over 50,000 followers.
Although this marks Wellious’s first significant marketing collaboration since its launch in 2022, the brand has quickly achieved major milestones, including:
– Bootstrapping to a seven-figure revenue within two years with little to no marketing budget.
– Having product bought and requested by A List celebrities, Pro Athletes, and Shark Tank Judges.
– Amassing millions of views on TikTok, and becoming an Amazon’s Choice product.
To learn more about Wellious, visit Wellious.co.
About Wellious
Founded in 2021 by Sean Hall, Wellious emerged from a personal health journey that highlighted the need for cleaner protein options. The brand specializes in plant-based protein powders made from just four ingredients, addressing common issues of taste and digestion often associated with vegan protein products. Wellious has garnered significant organic support through testimonials on social media from influencers with millions of followers and product requests from A-list celebrities. With a modest initial investment of $3,000, the company has rapidly grown to achieve six-figure monthly revenues.
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