Startup CPG Newswire:
Twrl Milk Tea Launches Bestselling Plant-Based Ube and Taiwan Style Black Milk Teas at ALDI
PRESS RELEASE — NEWS PROVIDED BY Pauline Ang for Twrl Milk Tea
San Francisco, CA (2024) – Twrl Milk Tea, a plant-based food and beverage company inspired by its founders’ Chinese and Taiwanese American heritage, announces the launch of its bestselling Ube Milk Tea and Taiwan Style Black Milk Tea at ALDI USA. Starting July 31, these flavors will be available in the ALDI Finds section at select California and Texas stores, across 232 locations.
“We offer a better-for-you, cafe-style milk tea with 75% less sugar and calories, made from single-origin fair-trade tea and proprietary plant-based milk. This not only enhances the taste but also uses 85% less carbon emissions than dairy. With popular demand from our customers, we’ve also introduced plant-based instant boba toppings with less sugar and calories. Our mission at Twrl Milk Tea goes beyond offering a product; it’s about building a community that values health, heritage, and sustainability,” says co-founder Pauline Ang.
With only 50-80 calories per milk tea, Twrl offers a delightful and guilt-free indulgence.
Ube Milk Tea: Inspired by Pauline’s upbringing in Hawaii, where ube pancakes and ice creams were childhood treats, Twrl’s Ube Milk Tea is a convenient, grab-and-go delight. Sourced from multi-generational farmers in Taiwan, this caffeine-free beverage is brewed with single-origin loose leaf organic Taiwanese mulberry leaf tea, known for heart health benefits and reducing inflammation. The flavor notes are slightly sweet, earthy, nutty, vanilla, and coconut.
Taiwan Style Black Milk Tea: Honoring Taiwan’s original milk tea, this drink is made with premium single-origin black tea from family farms. It boasts three times more antioxidants, with bold, chocolatey, and cinnamon flavors. Paired with non-dairy milk, it’s perfect for starting your day or as an afternoon treat.
“I usually like my milk tea fresh from the boba shop, but I was delightfully surprised by Twrl’s plant-based milk teas. They’re steeped perfectly, and you can taste the quality of the leaves they use. I also love that they’re less sweet, and with the use of plant-based milk, feel less overly indulgent. Overall, a great way to start the morning, without feeling like you’re drinking dessert,” says Maggie Wong, Editor at Forbes.
Twrl’s Milk Tea is available through distributors including UNFI, Kehe, Faire, Pod Foods, and Meet Mable, and online on Amazon, Weee!, and Twrl Milk Tea’s website. Complementing their milk teas, Twrl also offers boba toppings such as Crystal Boba made from konjac, and Brown Sugar Boba. They recently released single-serve, dye-free Popping Boba toppings in Strawberry, Lychee, and Honey flavors. The ALDI launch caps off a high-growth year for Twrl.
About Twrl Milk Tea
Twrl Milk Tea elevates the boba milk tea experience with a blend of innovation, sustainability and tradition. Their premium, café-style canned milk tea is made from single-origin teas from family farms, climate-friendly pea protein milk, and just lightly sweetened for a delicious taste. Complemented by a line of convenient, single-serve instant boba toppings in a variety of flavors, Twrl makes it easier than ever to enjoy a better-for-you boba milk tea in under a minute — anytime, anywhere.
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