Startup CPG Newswire:
Twisted Alchemy Introduces Whole30 Approved 100% Mandarin Orange Juice to Whole Foods Market
PRESS RELEASE — NEWS PROVIDED BY Lorie Yager-Madden for Twisted Alchemy
WILMETTE, IL (SEPTEMBER 2026) — Twisted Alchemy, the craft beverage brand known for premium, cold-pressed juices and cocktail mixers, today announced the launch of Whole30 Approved 100% Mandarin Orange Juice, the newest flavor in its citrus lineup. It is now arriving in the produce section at select Whole Foods Market stores.
Cold-pressed from real mandarins with nothing added, Mandarin Orange joins 100% Persian Lime Juice and 100% Eureka Lemon Juice as the third member of the brand’s core citrus family. Softer and rounder than lemon, and more unexpected than a traditional orange, it was developed to prove the brand’s whole-day, whole-menu promise: one bottle that moves from a morning sparkling pour to a dinner glaze, a cocktail, and even dessert. Internally, the team has nicknamed the launch “The New Gold,” a nod to the fruit’s vivid color and range.
“Mandarin is the flavor I’ve been most excited to bring to the kitchen and bar,” said Kim Holstein, Co-Founder of Twisted Alchemy. “It’s bright enough for a cocktail and bold enough for a fresh vinaigrette, and it still tastes like the fruit itself, because that’s exactly what it is. Once you taste the difference, it’s hard to go back to anything else.”
Thirty-Six Mandarins, One Bottle
Every 16 oz bottle is cold-pressed from thirty-six real mandarins, with nothing added and nothing left out. Like the rest of the lineup, it is never treated with heat. Twisted Alchemy uses High Pressure Processing (HPP), a heat-free method that preserves natural flavor, color, and nutritional integrity while extending shelf life. It arrives just as fresh as the day it was pressed.
Built for the Whole Day
Morning: A splash in sparkling water makes a bright pour.
Dinner: Reduced on the stovetop, it becomes a glaze for roasted chicken or vegetables.
Cocktails: Stirred with ginger beer, it’s the base of a Mandarin Mule.
Dessert: Frozen and scraped into ice crystals, it makes a simple, no-sugar-added granita.
A Full Lineup of Cold-Pressed Staples
Mandarin Orange joins Twisted Alchemy’s existing Whole Foods Market lineup, including 100% Persian Lime, Eureka Lemon, Pomegranate, and Blood Orange Juices, plus the Cold-Pressed Skinny Spicy Margarita Mixer.
Availability
Mandarin Orange is now arriving in produce coolers at select Whole Foods Market stores. Look for it alongside the rest of the Twisted Alchemy lineup. Shoppers can find participating locations using the store locator at TwistedAlchemy.com.
About Twisted Alchemy
Twisted Alchemy was founded with a mission to transform the cocktail and culinary experience through fresh, cold-pressed juices crafted with sustainability at heart. Using non-GMO produce with no additives, preservatives, or added sugars, Twisted Alchemy delivers unparalleled flavor while supporting environmentally conscious practices. The company uses High Pressure Processing (HPP) to extend shelf life without heat, preserving freshness while reducing waste and labor.
Trusted by leading hospitality groups, national events, and top-tier beverage programs, Twisted Alchemy continues to set a new standard for premium juice in both foodservice and retail.
If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form here.
The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.
Join Startup CPG!
Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.
If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.
