Startup CPG Newswire:
Tick Solutions Startup TiCK MiTT Widens Footprint with Expansion into Pet Valu Across Canada
PRESS RELEASE — NEWS PROVIDED BY Olivia Abrams for TiCK MiTT
NEW YORK, NY (JUNE 2025) — TiCK MiTT, the award-winning tick solutions company dedicated to reducing tick-borne diseases through innovative, chemical-free tools, is officially launching in Pet Valu stores across Canada this month.
As warmer weather draws families and pets outdoors, ticks are thriving longer and spreading faster—putting more Canadians at risk. TiCK MiTT offers a simple, reusable way to remove loose ticks before they embed, helping reduce the risk of Lyme and other tick-borne diseases. Lightweight, easy to use, and chemical-free, it’s a must-have for dog walks, hikes, and everyday outdoor adventures.
Pet Valu, Canada’s leading pet specialty retailer with over 700 stores nationwide, will begin carrying TiCK MiTT across all corporate-owned locations. This marks a significant milestone for the brand’s mission to bring accessible tick prevention to families and their pets.
Founded by former Magnolia Bakery CEO Steve Abrams and his daughter, Olivia Abrams, TiCK MiTT was born out of personal experience. Olivia was diagnosed with Lyme disease at age seven, inspiring the family to create a safer way to remove ticks before they bite. Now CEO, Olivia was recently named a 2025 Forbes 30 Under 30 honoree for Social Impact.
“We’re on a mission to make tick prevention simple, effective, and accessible,” said Olivia Abrams. “This partnership with Pet Valu allows us to reach more families and pet parents across Canada—just in time for peak outdoor season.”
TiCK MiTT gained national attention after appearing on the Season 16 finale of Shark Tank in May and was named 2024 Product of the Year at the Outdoor Retailer Summer Market. The mitt retails for $19.99, comes in multiple colors, and is now joined by a kid-sized version, TiCK MiTT KiDS, launched in May 2025.
With Lyme cases on the rise due to climate change, tick protection is more urgent than ever. According to Project Lyme, 14% of the global population has been affected by Lyme disease—with over 500,000 new cases annually in North America alone.
In addition to Pet Valu, TiCK MiTT is also available at Chewy, Dunham’s Sports, Duluth Trading Company, Fleet Farm, and hundreds of independent retailers across the U.S., Canada, Europe, and South Korea.
About TiCK MiTT
Alleviate the anxiety associated with tick-borne diseases, like Lyme disease, by introducing a new step into your tick-protection routine for both people and pets. For pet owners, hikers, campers, gardeners, hunters, and all outdoor enthusiasts, being in nature is a way of life. With TiCK MiTT you don’t have to sacrifice your health doing the things you love.
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