Startup CPG Newswire:
THE STILL BAR Raises a Glass to Everyone: Michigan-Inspired Zero-Proof Cocktails Launch September 19
PRESS RELEASE — NEWS PROVIDED BY Nate Cradit for The Still Bar
ANN ARBOR, MI (SEPTEMBER 2025) — The Still Bar, a new Michigan-based zero-proof cocktail company, is launching its first bottled collection, giving everyone a way to celebrate the ritual, flavor, and complexity of a cocktail without the alcohol.
Crafted with peak-season Michigan produce and layered with the nuance of traditional cocktails, The Still Bar’s debut lineup includes:
Roasted Blueberry + Basil Margarita – Bright lime and house-made zero-proof tequila meet caramelized blueberry and basil for a bold twist on a summer classic.
Dry Hopped Paloma – Ruby red grapefruit lifted by lime and a burst of hops for an aromatic, citrusy finish.
Cherry Negroni – Michigan tart cherries and complex botanicals recreate the bittersweet sophistication of the Italian icon.
Meeting the Market Moment
The launch comes as the non-alcoholic beverage category is surging, projected to top $30 billion globally by 2025. With consumers increasingly looking for sophisticated zero-proof options, The Still Bar aims to lead in the space by combining authenticity, craft, and accessibility.
Wholesale Opportunities
In addition to direct-to-consumer orders at www.thestill.bar, The Still Bar is opening wholesale partnerships with retailers, bars, restaurants, and event spaces across Michigan and beyond. Packaged in 16-oz and 4-oz formats, the cocktails are designed to serve as both single-serve sippers and ready-to-pour bar staples.
Availability
Pre-orders are live now at www.thestill.bar. Official launch celebrations begin September 19 with the brand’s “Toast for Everyone” campaign, inviting communities to share their own first toast with The Still Bar.
About The Still Bar
The Still Bar crafts zero-proof cocktails for people who care about what’s in their glass as much as what isn’t. Inspired by Michigan’s seasons and made with real, whole ingredients, their drinks are bold, balanced, and deliver the full cocktail experience without the consequences. They’re on a mission to normalize and elevate not drinking, creating a cultural shift where zero-proof is seen as equally desirable, sophisticated, and joyful.
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