Startup CPG Newswire:
The Plant Based Seafood Co. Launches Two Brands at Seafood Expo North America (SENA25)
PRESS RELEASE — NEWS PROVIDED BY Erica Batterma for The Plant Based Seafood Co.
GWYNN’S ISLAND, VA, (MARCH 2025) – The Plant Based Seafood Co. (PBSCo.), makers of the award-winning Mind Blown™ plant based seafood brand, is making waves with the launch of two bold new product lines: Hills Bay Classics and SMASH it! Foods. These product lines merge real seafood with plant based elements to enhance affordability, sustainability, and nutrition—meeting evolving consumer demands. Both lines will debut at SENA, North America’s largest seafood trade event, March 16-18 in Boston, MA.
“Our new products are a natural evolution of our mission to create sustainable seafood solutions,” says Co-Founder and CEO, Monica Talbert. “With Hills Bay Classics, we’re making seafood more accessible and affordable. With SMASH it!, we’re introducing a whole new way to enjoy nutrient-packed seafood in a fun, interactive way.”
Hills Bay Classics: Affordable, Accessible Seafood Solutions
Hills Bay Classics offers crab cakes and a seafood extender, blending real seafood with PBSCo.’s proprietary plant based products. With seafood prices at record highs, this line provides cost-effective, margin-saving solutions for foodservice, retailers, and budget-conscious consumers.
Hills Bay Classics Crab Cakes:
Made with real crab meat and a proprietary plant blend—no fillers.
Enhances taste and texture while offering a clean-label, sustainable alternative.
A premium, affordable option versus low-quality, mass-market crab cakes.
Hills Bay Classics Seafood Extender:
A shelf-stable blend designed to mix with seafood, improving texture, reducing costs, and maximizing yield.
Helps restaurants and foodservice meet demand for budget-friendly, sustainable seafood.
SMASH it! Foods Superfood + Salmon Smashers:
SMASH it! delivers a high-protein, nutrient-dense seafood experience designed for health-conscious and GLP-1 consumers. These salmon and superfood balls are made to be smashed, unlocking vibrant flavors and textures in an engaging way.
Flavors: Cran-Rosemary Feta, Spicy Pickle Pineapple, Hot Honey Jalapeño.
Combines sustainable salmon with superfoods, ancient grains, and vegetables.
Packed with 16g protein, fiber, antioxidants, and prebiotic omegas for gut health.
PBSCo. will debut Hills Bay Classics and SMASH it! at Booth #3459 at SENA25. For more information or to schedule a booth visit, contact sales@plantbasedseafoodco.com.
About The Plant Based Seafood Co.
The Plant Based Seafood Co. is a women-owned, mission-driven innovator redefining the future of seafood. Known for its award-winning Mind Blown™ brand, the company is expanding its impact with Hills Bay Classics, a pioneering line that blends real and plant-based ingredients to make seafood more accessible and affordable, and SMASH it! Foods, an interactive, nutrient-packed seafood experience designed for modern consumers. With a deep-rooted passion for sustainability, flavor, and innovation, The Plant Based Seafood Co. continues to push boundaries, offering solutions that meet the evolving needs of foodservice professionals and seafood lovers alike.
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