Startup CPG Newswire:
The Matzo Project Launches at Publix
PRESS RELEASE — NEWS PROVIDED BY Crystal Bennett for The Matzo Project
BROOKLYN, NY (OCTOBER 2025) – The Matzo Project, the Brooklyn-based, Miami-inspired brand reimagining matzo for modern consumers, has officially landed at Publix Super Markets. The brand’s Matzo Chips and Matzo Ball Soup Kits are now available in hundreds of Publix stores across Florida and the Southeast.
The Matzo Project has spent years bringing humor, design, and flavor to a category that hasn’t exactly been known for excitement. With clean labels, vegan ingredients, and a healthy dose of humor, the brand has managed to turn a few-thousand-year-old cracker into something modern and memorable.
Publix shoppers will now find three varieties of The Matzo Project’s Matzo Chips and its Matzo Ball Soup Kit on shelves – each made with simple ingredients, jokes on every box, and a not-so-subtle reminder to call your mother.
For two of the company’s Miami-raised matzominds, landing at Publix feels like coming home. And as the brand continues to grow nationwide, this expansion marks another step in its mission to bring new energy and new fans to the world of Jewish-inspired foods.
About The Matzo Project
The Matzo Project is a food brand on a mission to bring matzo (and Jewish-inspired foods) out of the Passover pantry and into the everyday kitchen. With clean ingredients, bold packaging, and a lovable Jewish Grandma who says what we’re all thinking, The Matzo Project offers a lineup that includes Matzo Chips, Matzo Flats, Matzo Ball Mix, Soup Kits, and a new line of Gluten-Free, Kosher-for-Passover Mixes. All products are vegan, nut-free, dairy-free, and certified kosher.
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