Startup CPG Newswire:
The Cycle Launches Ready-to-Drink Beverage for PMS, Periods & Perimenopause
PRESS RELEASE — NEWS PROVIDED BY Anastasia Sartan for The Cycle
LOS ANGELES, CA (OCTOBER 2025) – The Cycle, founded by tech entrepreneur Anastasia Sartan, is bringing women’s health out of the supplement aisle and onto every shelf: with a ready-to-drink beverage formulated specifically for PMS, period, and perimenopause relief.
For too long, women have had to settle: for empty pills that don’t address the root cause, sugar-laden comfort fixes that make symptoms worse, or nothing at all. The Cycle offers something new – real, bioavailable relief that fits easily into daily life (and your fridge).
Each can contains 375 mg of bioactive Omega-7 from Himalayan Holy Fruit (sea buckthorn), a rare fatty acid clinically shown to reduce inflammation, balance hormones, and soothe cramps and bloating. Unlike powders or capsules, The Cycle’s natural juice base delivers Omega-7 in its most bioactive and absorbable form, unlocking measurable results that women can actually feel.
The formula layers cold-brewed adaptogens and herbs – including chaste berry, raspberry leaf, turmeric, fennel, nettle, and ashwagandha – to support hormones, mood, energy, and digestion throughout every phase of the cycle. It’s intentionally non-sparkling, making it gentle on the gut and easy to sip multiple times a day — a small ritual that adds up to real relief.
“Over 70% of women reported feeling better within the same day of drinking The Cycle,” says founder Anastasia Sartan. “Many saw up to 40% less discomfort with consistent use. We’re finally seeing what happens when science, plants, and women’s actual experiences are taken seriously.”
With its clean formulation, functional ingredients, and flavor women genuinely look forward to, The Cycle is carving out a long-overdue space in beverage culture – where there’s a drink for everything, except until now, the 1.8 billion people who menstruate. It’s a mission to make real relief for periods and PMS as accessible, visible, and normal as any other drink on the shelf.
About The Cycle
The Cycle is the world’s first ready-to-drink beverage designed to support women through PMS, periods, and perimenopause. Developed with clinical research and formulated with bioactive Omega-7 from Himalayan Holy Fruit, cold-brewed herbs, and adaptogens, The Cycle is plant-powered, science-backed, and proven to deliver real relief. Available in two targeted blends, PMS Relief and Period Relief, with perimenopause support built in.
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