Startup CPG Newswire:
Tend Launches Postnatal Multivitamin Bar
PRESS RELEASE — NEWS PROVIDED BY Hannah Varamini for Tend
LOS ANGELES, CA (MAY 2025) – Tend, a trusted leader in maternal wellness, introduces Tend Postnatal, a targeted, scientifically developed supplement designed to support new mothers in the critical postpartum period. Adding to their core lineup of prenatal bars, this new product offers a unique blend of food-based essential vitamins, minerals, antioxidants, protein, and fiber designed to take postnatal depletion head on, while supporting lactation and recovery from pregnancy and delivery with nutrients to boost tissue repair and hair growth.
Key Benefits of Tend Postnatal:
– Replenishes Nutrients from Food Alone – The formulation includes 25+ nutrients exclusively from whole foods, including vitamin D, B12, iron, and calcium, restoring vitamins and minerals lost during pregnancy and delivery. Vitamins A, C, and K boost immune function. Iron (100% DV) combats fatigue, which can impact milk supply.
– Boosts Recovery & Mood – A blend of antioxidants and essential fatty acids (Omega 3 DHA) aids tissue repair and can reduce the risk of postpartum depression and anxiety.
– Sustains Energy – Balanced carbs (12g, including 3g fiber) & protein (4g per bar), alongside B12 and Zinc support the increased energy demands of early motherhood.
– Supports Lactation – Healthy fats enhance breast milk quality, while sunflower lecithin prevents clogged ducts. Tend includes a proprietary plant-based “Lactation Blend” to supercharge milk quality and supply.
– Premium Quality – Tend makes the only postnatal vitamin made with clean ingredients sourced entirely from whole foods, free from artificial ingredients or preservatives. Third-party testing ensures safety and efficacy.
“Our commitment has always been to support women through every stage of motherhood,” said Dr. Behzad Varamini, co-founder of Tend. “More people need to know the power of real, whole foods to specifically fuel the most nutrient-demanding, challenging stage of life.” Research indicates that consuming specific nutrients like calcium can reduce the risk of postpartum depression and anxiety, which up to 20% of women suffer from.
Designed to be easy to incorporate into daily routines, Tend Postnatal is available in a convenient bar form, so moms can take it on-the-go for a satiating snack without the need for water or refrigeration. “Our goal is to empower moms with a product that is not only functional–replenishing critical lost nutrient stores–but also is a treat that’s easy to eat and replaces those huge pills,” said Hannah Varamini, co-founder of Tend and mom of two.
About Tend
After co-founders Hannah and Dr. Behzad Varamini (PhD in Human Nutrition from Cornell University) struggled through a long pregnancy journey, in an effort to offer Hannah some relief, Dr. Behzad began obsessively researching the prenatal market – finding every prenatal on the market contained synthetic, suboptimal nutrients and unnecessary ingredients.
Both frustrated and inspired, Dr. Behzad and Hannah set out to reimagine a better way to nourish women in all stages of fertility, pregnancy, and postpartum. Tend launched their core line of whole food prenatal bars and are proud to now debut their postnatal product.
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