Startup CPG Newswire:
TART Launches: Organic Functional Beverage for Everyday Wellness
PRESS RELEASE — NEWS PROVIDED BY Lindsey Fredrick for Tart
MICHIGAN (JANUARY 2026) – Tart, a modern healthy lifestyle beverage, has officially launched as a new organic functional beverage. Designed to support everyday wellness without sacrificing flavor, Tart offers a clean, non-alcoholic option made with intentionally selected organic ingredients.
Founded in Michigan, Tart was inspired by founder Lindsey Fredrick’s personal struggles with gut health and a wide range of food allergies. While attending Michigan State University, Fredrick began experimenting with tart cherry juice after discovering how it fit into her own wellness routine. Mixing it with different ingredients from her college kitchen, she refined a recipe that balanced function and taste, ultimately laying the foundation for what would become Tart.
Tart is crafted with a focus on simplicity and quality. The beverage is designed to fit seamlessly into daily routines whether that be enjoying post-workout, as part of a nighttime wind-down, or as a mindful non-alcoholic alternative.
Unlike many functional beverages that rely on synthetic additives or overly sweet profiles, Tart stands apart with its certified organic ingredients and clean label, delivering a refreshing option for those seeking better-for-you choices without compromise.
Tart is currently available for purchase online at drinktart.com and at select grocers across Michigan, with continued retail expansion underway.
For more information, visit drinktart.com and follow Tart on Instagram & TikTok @drink.tart for updates, behind-the-scenes content, and the latest on product availability.
About Tart
Tart is an organic healthy lifestyle beverage focused around tart cherry and mineral water. Packed with vitamins & antioxidants, Tart has only 5 ingredients, but almost 50 different health benefits. Drink alone, mix with sparkling water, or add to a mocktail or cocktail.
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