Startup CPG Newswire:
Tamarind Heads Joins BeyondCPG Track 6 Accelerator to Scale Award-Winning BBQ Innovation
PRESS RELEASE — NEWS PROVIDED BY Brittney Cottingham for Tamarind Heads
NEW YORK, NY (OCTOBER 2025) — Tamarind Heads, the sofi™ Gold Award-winning BBQ brand known for its globally inspired, better-for-you sauces, has been selected for BeyondCPG Track 6—the industry’s leading accelerator for conscious consumer brands, powered by BeyondBrands.
The 12-week, in-person program, which kicks off this October in New York City, brings together a handpicked cohort of high-growth founders from five select companies building the next wave of food, beverage, wellness, and supplement brands. Tamarind Heads will join fellow mission-driven companies in sharpening strategy, expanding retail readiness, and scaling with purpose.
“Our journey started with a simple idea: to reimagine BBQ through the lens of global flavor and clean ingredients,” said Brittney Lim, co-founder of Tamarind Heads. “Being selected for BeyondCPG is a powerful affirmation as a company that’s barely two years old, and an exciting opportunity to grow alongside a community of founders and operators who share our values.”
Founded by Brittney Lim and Sashi Kumar, alongside veteran chef Jim Giberson, Tamarind Heads centers tamarind, a superfood used in cuisines from Mexico to Malaysia, as its hero ingredient. The brand’s signature sauce features just six real-food ingredients and delivers a bold, layered flavor profile that’s sweet, tart, smoky, and versatile enough for grilling, roasting, and glazing.
The announcement follows Tamarind Heads’ recent launch into all Fairway Market locations, expanding its footprint across the tri-state area and bringing its award-winning sauce to one of New York’s most beloved food retailers.
Hosted live in NYC from October 2025 to February 2026, BeyondCPG Track 6 culminates in Showcase Day, where each brand will pitch to a curated room of retailers, investors, media, and ecosystem partners.
For more information on Tamarind Heads, visit tamarindheads.com. To learn more about BeyondCPG and BeyondBrands, visit beyondbrands.org.
Follow Tamarind Heads on Instagram @tamarindheads and join the journey at #BeyondCPG #BetterForYouBrands #ConsciousCPG #FounderJourney
About Tamarind Heads
Tamarind Heads brings a bold, better-for-you spin to BBQ. Inspired by global kitchens and powered by tamarind, this award-winning brand crafts sauces that are clean, vibrant, and full of flavor. It’s BBQ for modern eaters—where tradition meets creativity, and taste never takes a back seat to quality.
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