Startup CPG Newswire:
Sunday Supper Expands Its Fritto Appetizer Platform With National Target Launch
PRESS RELEASE — NEWS PROVIDED BY Richard Klein for Sunday Supper
LOS ANGELES, CA (OCTOBER 2026) – Sunday Supper, the fast-growing, plant-forward Italian frozen food brand, is expanding its popular Mozza Fritto into a full lineup of crispy, Italian-inspired appetizers, with Zucchini Fritto and Cauliflower Fritto launching at Target Superstores nationwide this October.
The expansion marks a major milestone as Sunday Supper evolves from a premium frozen entrée brand into a broader Italian comfort food company, bringing restaurant-quality indulgence and modern ingredients to America’s freezer aisles.
From One Breakout Product to a Growing Platform
Since debuting in early 2025, Mozza Fritto has become one of Sunday Supper’s standout products, ranking as the number-one frozen appetizer at MOM’s Organic Market and attracting consumers well beyond the traditional plant-based category.
“Mozza Fritto showed us something important,” said Richard Klein, co-founder and chief brand and product officer. “Consumers weren’t buying it because it was plant-based. They were buying it because it was delicious. That opened our eyes to a much bigger opportunity.”
Building on that success, Sunday Supper’s Fritto collection now includes four varieties:
Mozza Fritto: Crispy, dairy-free mozzarella-style sticks
Zucchini Fritto: Tender zucchini in a golden Italian-seasoned coating
Cauliflower Fritto: Crispy, perfectly seasoned cauliflower florets
Mushroom Fritto: Whole baby bella mushrooms with a crunchy Italian-style breading
Developed over several months, the collection delivers the indulgence of traditional Italian fritto with thoughtful ingredients, no eggs or dairy, and convenient oven and air-fryer preparation.
Accelerating National Growth
The Target launch adds significant momentum to Sunday Supper’s expanding retail presence, now approaching 1,500 doors nationwide, including Whole Foods Market, Target, Sprouts Farmers Market, The Fresh Market, Fresh Thyme Market, Thrive Market, Raley’s, Gelson’s and MOM’s Organic Market.
“What excites us about Fritto is its ability to connect with virtually anyone who loves great food,” said Spencer Oberg, CEO. “We’re bringing something distinctive to frozen appetizers, familiar Italian favorites with a fresh, modern approach.”
“Our vision has always been bigger than plant-based food,” added Klein. “We’re building the next great Italian food brand, one that celebrates tradition, embraces innovation, and makes everyone feel welcome at the table.”
About Sunday Supper
Sunday Supper is a fast-growing, Los Angeles-based Italian food brand reinventing classic comfort food for a new generation. Developed in collaboration with acclaimed Italian chefs, Sunday Supper brings restaurant-inspired flavors and modern, plant-forward ingredients to the frozen aisle, from premium Italian entrées to its innovative and expanding Fritto appetizer collection.
With a national footprint approaching 1,500 retail doors, Sunday Supper is making its mark at leading retailers including Whole Foods Market, Target, Sprouts Farmers Market, The Fresh Market, Fresh Thyme Market, and Thrive Market.
Rooted in Italian tradition and fueled by innovation.
If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form here.
The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.
Join Startup CPG!
Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.
If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.
