Startup CPG Newswire:
SOBO FOODS Launches 2 New Unapologetically Asian American Products, General Tso’s Chicken and Korean BBQ Pork Dumplings
PRESS RELEASE — NEWS PROVIDED BY Eric Ji Sun Wu for Sobo Foods
SAN FRANCISCO, CA (JANUARY 2026) — Sobo Foods, the unapologetically Asian American frozen food brand known for their high protein, better-for-you dumplings, announced the launch of two new frozen dumpling flavors: General Tso’s Chicken Dumplings and Korean BBQ Pork Dumplings. The new products mark Sobo’s first expansion outside of plant-based, using premium, humane certified chicken and pork raised with no antibiotics ever.
Inspired by nostalgic Asian American flavors but featuring clean ingredients like avocado oil and bone broth, both new dumplings deliver 30 grams of clean protein per unit. Sobo’s dumplings are ready in 5 minutes and are made without zero preservatives and zero artificial ingredients.
Sobo’s new General Tso’s Chicken dumplings are made with American Humane Certified, No Antibiotics Ever chicken. Fresh scallions and ginger flavor a sweet, tangy dark soy sauce in this spin on a Chinese restaurant classic.
Sobo’s new Korean BBQ dumplings are made with GAP (Global Animal Partnership) Animal Welfare Certified, No Antibiotics Ever pork. Caramelized brown sugar, garlicky soy, and toasted sesame pair with sweet potato glass noodles, white onion, and julienned carrots in a bulgogi-inspired dumpling.
“These dumplings are a love letter to my childhood,” said Eric Ji Sun Wu, CEO and Founder of Sobo Foods. “The flavors are deeply nostalgic but have never been attempted in frozen dumplings. What’s more, they’re packed with 30g protein and thoughtful ingredients like humane certified meat, avocado oil, bone broth, and non-GMO veggies – ingredients that anyone would be proud to feed their families.”
In addition to the new flavors, Sobo is debuting updated box packaging, transitioning from a pouch format to improve sustainability and make it easier for retailers to merchandise the product. Like all Sobo products, the new dumplings are made in California by a Certified Minority Owned Business.
Sobo’s General Tso’s Chicken Dumplings and Korean BBQ Pork Dumplings have an SRP of $9.99 and are now available in retailers across the West Coast.
About Sobo Foods
Sobo is an unapologetically Asian American frozen food brand. We are inspired by nostalgia, but crafted with the future in mind. Our vision is to reimagine the flavors of our childhoods with high protein, veggie-packed recipes that our families would be proud of. Up first? The frozen dumpling!
Available in stores across California, Hawaii, Texas, Oregon, and Washington, Sobo Foods frozen dumplings are packed with up to 30g protein, 12g fiber, and feature healthy avocado oil instead of canola oil.
Order online or find a store near you by visiting sobofoods.com and following the brand on Instagram and TikTok @sobofoods
If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form here.
The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.
Join Startup CPG!
Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.
If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.
