Startup CPG Newswire:
Sneakies Launches Single Serve Pancake Mix with Undercover Fruits and Veggies
PRESS RELEASE — NEWS PROVIDED BY Arun Gomatam for Sneakies
SEATTLE, WASHINGTON (2026) — Sneakies, a direct-to-consumer breakfast brand focused on “undercover fruits & veggies”, has launched a single serve pancake and waffle mix. Each family-friendly single-serve bag contains a full serving of fruits and vegetables, with four spy-themed flavors: Banana Bonanza, Berry Bandits, Apple Pie Agents, and Buttermilk Blast.
Founded by Arun Gomatam, Sneakies started at his kitchen table more than a year ago, where getting his 3-year-old daughter to eat any vegetables had become a daily negotiation. Like a lot of parents, he embraced becoming a “sneaky parent” and started putting fruits and veggies into many of the meals he made for us daughter, including pancakes. “I wanted to build a brand around ‘sneaking’ nutrition into our favorite foods,” said Arun Gomatam, founder of Sneakies. “Pancakes were always a beloved meal in our household, but I struggled to find a mix made for families that was nutritious and convenient. So I began making my own.”
Unlike other pancake mixes, Sneakies comes in single serve packs, each of which makes four to six pancakes or waffles, and has a full serving of fruits/veggies, plus 10g of protein. Bags are sold in multi-packs, as a one-time purchase or a subscription, so you can mix and match flavors each day. Ahead of the launch, Sneakies ran a 500-box sample release that sold out in two days and recruited hundreds of families as taste testers, whose feedback shaped the final four recipes. New “Sneak Peek” flavors are planned for release each month for subscribers, including fall-themed pancakes to be announced soon.
Pre-orders for Sneakies are open now at eatsneakies.com and you can follow the brand at @eat.sneakies on Instagram, Facebook, and Tik-Tok.
About Sneakies
Sneakies is a breakfast brand focused on undercover fruits & veggies, and built by “sneaky parents”. Its first product is a single-serve pancake and waffle mix with a full serving of fruits and vegetables in every bag, available in four flavors: Banana Bonanza with carrots, Berry Bandits with beets, Apple Pie Agents with spinach, and Buttermilk Blast with cauliflower. Built for everyday convenience, each bag of Sneakies makes four to six pancakes and is sold in multi-packs at eatsneakies.com.
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