Startup CPG Newswire:
Slow Street Launches Small-Batch Granola Made for More Than Breakfast
PRESS RELEASE — NEWS PROVIDED BY Megan Powers for Slow Street Granola
SAN FRANCISCO, CA (SEPTEMBER 2026) — Slow Street Granola, a female-founded, small-batch granola company, is bringing a fresh perspective to a familiar pantry staple with thoughtfully sourced ingredients, unexpected versatility and a whole lot more personality.
Founded by Gilly O’Leary, Slow Street began in her San Francisco kitchen, where she spent years baking granola for friends and family as welcome gifts, birthday party favors and holiday treats. But the most important customer was always Gilly herself. After realizing corporate life no longer aligned with her values, she turned the joy she found in baking — and a recipe she couldn’t find anything quite like on grocery shelves — into a business of her own.
“I didn’t set out to make a health food. I wanted to make granola that tasted so good people would actually crave it,” said O’Leary. “I believe thoughtfully made food should be something you look forward to eating, not something you settle for because it checks the right boxes.”
Slow Street is baked with organic tahini instead of added oils, sweetened with maple syrup instead of refined sugar, and made with certified gluten-free oats. With 5g of protein per ⅓ cup serving, its nutty, not-too-sweet flavor and satisfying crunch offer an alternative to conventional granola.
Available in Original and Peanut Butter flavors, Slow Street is designed to go well beyond breakfast. Customers enjoy it straight from the bag, sprinkled over yogurt, tossed into salads and even added to charcuterie boards.
As Slow Street expands its presence through independent specialty retailers, direct-to-consumer sales and community pop-ups, the brand remains committed to the small-batch roots and thoughtful approach that started it all.
About Slow Street Granola
Slow Street Granola is a female-founded, San Francisco-based granola company making premium, small-batch granola with real ingredients and a little more personality. Baked with organic tahini and sweetened with maple syrup, Slow Street is on a mission to make thoughtfully crafted food the thing people crave, not something they settle for.
Real ingredients. Really good granola. A little more personality.
Learn more at www.slowstreetgranola.com.
About Slow Street Granola
Slow Street Granola began in founder Gilly O’Leary’s San Francisco kitchen, where she baked granola for friends, family and herself. When corporate life no longer aligned with her values, Gilly turned her love of baking into a brand unlike anything she could find on grocery shelves.
Made in small batches with thoughtfully sourced ingredients, Slow Street is baked with organic tahini instead of added oils and sweetened with maple syrup. With 5g of protein per ⅓ cup, a nutty, not-too-sweet flavor and an addictive crunch, it’s made for snacking straight from the bag, topping yogurt or adding crunch to salads.
Real ingredients. Really good granola. A little more personality.
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